E-commerce is a huge component of the digital economy as the business market landscape is now based on digital competition. E -commerce assists with national development through the creation of jobs and import tax. However, developing countries are lagging in e -commerce adoption due to internet challenges, trust, and security issues about online payment facilities. Despite these challenges, this study aimed at understanding the factors influencing e -commerce adopti on in developing countries. The factors are built from the benefits and challenges of adoption. To address the research aim, the study identified the challenges and benefits of e -commerce adoption in developing countries using a systematic literature review methodology.
| Mualliflar | Makhmudova Munisakhon Abbos qizi |
|---|---|
| Jurnal | Marketing |
| Nashr sanasi | 2025-09-30 |
| Son | 9 |
| Til | Ingliz |
| DOI | 10.67668/mj/2025iss9/651 |
DOI: 10.67668/mj/2025iss9/651 · Maqolaning asl sahifasi
s: digitalisation, e -commerce, market competition, infrastructure, challenges, global economies, developed countries, buying and selling, economic growth, цифровизация, электронная коммерция, рыночная конкуренция, инфраструктура, проблемы, мировая экономика, развитые страны, купля -продажа, экономический рост, i: raqamlashtirish, elektron tijorat, bozor raqobati, infratuzilma, muammolar, global iqtisodiyot, rivojlangan mamlakatlar, sotib olish va sotish, iqtisodiy o‘sish
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