The article examines modern marketing strategies employed by textile enterprises in Uzbekistan to enhance their competitiveness in domestic and international markets. Using the examples of FULL COTTON LLC and BETLIS TEKSTIL LLC, the study analyzes existing approaches to product promotion, including digital channels, pricing policies, product range expansion, and participation in international exhibitions. 79 Special attention is given to the role of corporate culture in the successful implementation of marketing strategies. The study identifies key trends and challenges hindering sustainable development and provides recommendations for strengthening brand posi tioning, diversifying sales channels, improving product quality, and leveraging internal organizational resources as a source of competitive advantage.
| Mualliflar | Matrizayeva Dilaram Yusupbayevna |
|---|---|
| Jurnal | Marketing |
| Nashr sanasi | 2025-09-30 |
| Son | 9 |
| Til | O‘zbek |
| DOI | 10.67668/mj/2025iss9/653 |
DOI: 10.67668/mj/2025iss9/653 · Maqolaning asl sahifasi
textile industry, marketing, competitiveness, export, brand, digital technologies, corporate culture, текстильная промышленность, маркетинг, конкурентоспособность, экспорт, бренд, цифровые технологии, корпоративная культура, toʻqimachilik sanoati, marketing, raqobatbardoshlik, eksport, brend, raqamli texnologiyalar, korporativ madaniyat
One of the effective ways to develop the higher education system of Uzbekistan is the introduction of innovative management methods. Benchmarking is one of the most promising technologies in this area. To implement…
The article examines the issues of assessing international competitiveness and its methodological foundations. A comparative analysis of major international indices is conducted, including the Global Competitiveness…
This article analyzes the importance of brand value in entrepreneurial activity and the methods of its evaluation. Market -based, income -based, cost -based approaches, as well as the Net Promoter Score (NPS) method…
E-commerce is a huge component of the digital economy as the business market landscape is now based on digital competition. E -commerce assists with national development through the creation of jobs and import tax…
The article examines the issue of brand valuation in enterprises from a scientific and methodological perspective. Based on a study of 30 firms in the Namangan region, surveys and multiple regression analysis were…
This article reviews global empirical studies on the impact of inward foreign direct investment (FDI) using key econometric methods. While many studies confirm that FDI positively affects growth, productivity and…
The concept of welfare has long been regarded as the ultimate goal of every nation and as a key indicator of a countryʼs development. Enhancing public welfare is highlighted as one of the most important criteria for…
To ensure the more rapid development of entrepreneurial activity, it is necessary to use modern and effective concepts of leadership in management. The article analyzes the theoretical foundations and concepts of…
The effectiveness of digital communication strategies in chemical industry enterprises was evaluated based on KPI and ROI indicators. The application of metrics was analyzed using both statistical and qualitative…
In today’s competitive retail landscape, innovative marketing strategies are essential. This paper explores how distributed data systems and knowledge -based technologies can enhance marketing effectiveness. By…