Compatibility of corporate culture and marketing strategies in ensuring the competitiveness of textile enterprises

Matrizayeva Dilaram Yusupbayevna

Marketing · 2025-yil

Annotatsiya

The article examines modern marketing strategies employed by textile enterprises in Uzbekistan to enhance their competitiveness in domestic and international markets. Using the examples of FULL COTTON LLC and BETLIS TEKSTIL LLC, the study analyzes existing approaches to product promotion, including digital channels, pricing policies, product range expansion, and participation in international exhibitions. 79 Special attention is given to the role of corporate culture in the successful implementation of marketing strategies. The study identifies key trends and challenges hindering sustainable development and provides recommendations for strengthening brand posi tioning, diversifying sales channels, improving product quality, and leveraging internal organizational resources as a source of competitive advantage.

Maqola ma’lumotlari
MualliflarMatrizayeva Dilaram Yusupbayevna
JurnalMarketing
NashriyotТошкент давлат иқтисодиёт университети
ISSN3060-4621
Nashr sanasi2025-09-30
Son9
TilIngliz
Ilmiy sohaIqtisodiyot
DOI10.67668/mj/2025iss9/653
Indeksga qo‘shilgan2026-10-18

DOI: 10.67668/mj/2025iss9/653 · Maqolaning asl sahifasi

Kalit so‘zlar

textile industry, marketing, competitiveness, export, brand, digital technologies, corporate culture, текстильная промышленность, маркетинг, конкурентоспособность, экспорт, бренд, цифровые технологии, корпоративная культура, toʻqimachilik sanoati, marketing, raqobatbardoshlik, eksport, brend, raqamli texnologiyalar, korporativ madaniyat

Ilmiy soha

Iqtisodiyot

Iqtibos keltirish

APAMatrizayeva Dilaram Yusupbayevna (2025). COMPATIBILITY OF CORPORATE CULTURE AND MARKETING STRATEGIES IN ENSURING THE COMPETITIVENESS OF TEXTILE ENTERPRISES. Marketing, (9). https://doi.org/10.67668/mj/2025iss9/653
GOST (OAK)Matrizayeva Dilaram Yusupbayevna COMPATIBILITY OF CORPORATE CULTURE AND MARKETING STRATEGIES IN ENSURING THE COMPETITIVENESS OF TEXTILE ENTERPRISES // Marketing. – 2025. – № 9. – DOI: 10.67668/mj/2025iss9/653.
MLAMatrizayeva Dilaram Yusupbayevna. “COMPATIBILITY OF CORPORATE CULTURE AND MARKETING STRATEGIES IN ENSURING THE COMPETITIVENESS OF TEXTILE ENTERPRISES.” Marketing, (9), 2025. https://doi.org/10.67668/mj/2025iss9/653
ChicagoMatrizayeva Dilaram Yusupbayevna. “COMPATIBILITY OF CORPORATE CULTURE AND MARKETING STRATEGIES IN ENSURING THE COMPETITIVENESS OF TEXTILE ENTERPRISES.” Marketing, (9) (2025). https://doi.org/10.67668/mj/2025iss9/653
HarvardMatrizayeva Dilaram Yusupbayevna (2025) ‘COMPATIBILITY OF CORPORATE CULTURE AND MARKETING STRATEGIES IN ENSURING THE COMPETITIVENESS OF TEXTILE ENTERPRISES’, Marketing, (9). https://doi.org/10.67668/mj/2025iss9/653
BibTeX
@article{matrizayevadilaramyusupbayevna2025,
  title = {COMPATIBILITY OF CORPORATE CULTURE AND MARKETING STRATEGIES IN ENSURING THE COMPETITIVENESS OF TEXTILE ENTERPRISES},
  author = {Matrizayeva Dilaram Yusupbayevna},
  journal = {Marketing},
  year = {2025},
  number = {9},
  doi = {10.67668/mj/2025iss9/653},
  url = {https://doi.org/10.67668/mj/2025iss9/653}
}

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