The effectiveness of digital communication strategies in chemical industry enterprises was evaluated based on KPI and ROI indicators. The application of metrics was analyzed using both statistical and qualitative approaches. The impact of various digital c hannels on performance was examined. The relationship between KPI and ROI was assessed as a key tool for strategy improvement. The importance of technological integration in decision -making was identified. Existing systems were shown to play a significant role in enhancing overall effectiveness.
| Mualliflar | Muminova Dildora Dilshadovna |
|---|---|
| Jurnal | Marketing |
| Nashriyot | Тошкент давлат иқтисодиёт университети |
| ISSN | 3060-4621 |
| Nashr sanasi | 2025-09-30 |
| Son | 9 |
| Til | Ingliz |
| Ilmiy soha | Iqtisodiyot |
| DOI | 10.67668/mj/2025iss9/658 |
| Indeksga qo‘shilgan | 2026-10-18 |
DOI: 10.67668/mj/2025iss9/658 · Maqolaning asl sahifasi
KPI, ROI, digital marketing, strategic evaluation, effectiveness, technological integration, chemical industry, KPI, ROI, цифровой маркетинг, стратегическая оценка, эффективность, технологическая интеграция, химическая промышленность, KPI, ROI, raqamli marketing, strategik baholash, samaradorlik, texnologik integratsiya, kimyo sanoati
| APA | Muminova Dildora Dilshadovna (2025). EVALUATION OF THE EFFECTIVENESS OF DIGITAL COMMUNICATION STRATEGIES IN CHEMICAL INDUSTRY ENTERPRISES BASED ON KPI AND ROI INDICATORS. Marketing, (9). https://doi.org/10.67668/mj/2025iss9/658 |
|---|---|
| GOST (OAK) | Muminova Dildora Dilshadovna EVALUATION OF THE EFFECTIVENESS OF DIGITAL COMMUNICATION STRATEGIES IN CHEMICAL INDUSTRY ENTERPRISES BASED ON KPI AND ROI INDICATORS // Marketing. – 2025. – № 9. – DOI: 10.67668/mj/2025iss9/658. |
| MLA | Muminova Dildora Dilshadovna. “EVALUATION OF THE EFFECTIVENESS OF DIGITAL COMMUNICATION STRATEGIES IN CHEMICAL INDUSTRY ENTERPRISES BASED ON KPI AND ROI INDICATORS.” Marketing, (9), 2025. https://doi.org/10.67668/mj/2025iss9/658 |
| Chicago | Muminova Dildora Dilshadovna. “EVALUATION OF THE EFFECTIVENESS OF DIGITAL COMMUNICATION STRATEGIES IN CHEMICAL INDUSTRY ENTERPRISES BASED ON KPI AND ROI INDICATORS.” Marketing, (9) (2025). https://doi.org/10.67668/mj/2025iss9/658 |
| Harvard | Muminova Dildora Dilshadovna (2025) ‘EVALUATION OF THE EFFECTIVENESS OF DIGITAL COMMUNICATION STRATEGIES IN CHEMICAL INDUSTRY ENTERPRISES BASED ON KPI AND ROI INDICATORS’, Marketing, (9). https://doi.org/10.67668/mj/2025iss9/658 |
| BibTeX | @article{muminovadildoradilshadovna2025,
title = {EVALUATION OF THE EFFECTIVENESS OF DIGITAL COMMUNICATION STRATEGIES IN CHEMICAL INDUSTRY ENTERPRISES BASED ON KPI AND ROI INDICATORS},
author = {Muminova Dildora Dilshadovna},
journal = {Marketing},
year = {2025},
number = {9},
doi = {10.67668/mj/2025iss9/658},
url = {https://doi.org/10.67668/mj/2025iss9/658}
} |
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