Methodological approaches for determining brand value and their effectiveness

Maxmudov Tohirjon Olimjonovich, Odilov Akbarjon Nosirjon oʻgʻli

Marketing · 2025-yil

Annotatsiya

This article analyzes the importance of brand value in entrepreneurial activity and the methods of its evaluation. Market -based, income -based, cost -based approaches, as well as the Net Promoter Score (NPS) method, were applied to assess brand value. Using the example of the “Ideal” brand from Namangan, practical calculations were carried out, and comparative results were presented. The findings indicate that the income -based approach provides a more accurate assessment of brand value and reflects its long -term development potential.

Maqola ma’lumotlari
MualliflarMaxmudov Tohirjon Olimjonovich, Odilov Akbarjon Nosirjon oʻgʻli
JurnalMarketing
NashriyotТошкент давлат иқтисодиёт университети
ISSN3060-4621
Nashr sanasi2025-09-30
Son9
TilIngliz
Ilmiy sohaIqtisodiyot
DOI10.67668/mj/2025iss9/655
Indeksga qo‘shilgan2026-10-18

DOI: 10.67668/mj/2025iss9/655 · Maqolaning asl sahifasi

Kalit so‘zlar

brand value, entrepreneurship, marketing strategy, NPS, “Ideal” brand, стоимость бренда, предпринимательство, маркетинговая стратегия, NPS, бренд « Ideal », brend qiymati, tadbirkorlik, marketing strategiyasi, NPS, “Ideal” brendi. Аннотатция В данной статье рассмотрено значение стоимости бренда в предпринимательской деятельности и методы её определения. Для оценки стоимости бренда использованы рыночный, доходный, затратный подходы, а также метод Net Promoter Score (NPS). На примере бренда « Ideal » из Намангана проведены практические расчёты, определена стоимость бренда по различным методикам и представлены сравнительные результаты. Результаты исследования показали, что доходный подход позволяет более точно оценить стоимость бренда и определить его долгосрочный потенциал развития. Ключевые слова: стоимость бренда, предпринимательство, маркетинговая стратегия, бренд « Ideal »

Ilmiy soha

Iqtisodiyot

Iqtibos keltirish

APAMaxmudov Tohirjon Olimjonovich, & Odilov Akbarjon Nosirjon oʻgʻli (2025). METHODOLOGICAL APPROACHES FOR DETERMINING BRAND VALUE AND THEIR EFFECTIVENESS. Marketing, (9). https://doi.org/10.67668/mj/2025iss9/655
GOST (OAK)Maxmudov Tohirjon Olimjonovich, Odilov Akbarjon Nosirjon oʻgʻli METHODOLOGICAL APPROACHES FOR DETERMINING BRAND VALUE AND THEIR EFFECTIVENESS // Marketing. – 2025. – № 9. – DOI: 10.67668/mj/2025iss9/655.
MLAMaxmudov Tohirjon Olimjonovich, and Odilov Akbarjon Nosirjon oʻgʻli. “METHODOLOGICAL APPROACHES FOR DETERMINING BRAND VALUE AND THEIR EFFECTIVENESS.” Marketing, (9), 2025. https://doi.org/10.67668/mj/2025iss9/655
ChicagoMaxmudov Tohirjon Olimjonovich, and Odilov Akbarjon Nosirjon oʻgʻli. “METHODOLOGICAL APPROACHES FOR DETERMINING BRAND VALUE AND THEIR EFFECTIVENESS.” Marketing, (9) (2025). https://doi.org/10.67668/mj/2025iss9/655
HarvardMaxmudov Tohirjon Olimjonovich, and Odilov Akbarjon Nosirjon oʻgʻli (2025) ‘METHODOLOGICAL APPROACHES FOR DETERMINING BRAND VALUE AND THEIR EFFECTIVENESS’, Marketing, (9). https://doi.org/10.67668/mj/2025iss9/655
BibTeX
@article{maxmudovtohirjonolimjonovich2025,
  title = {METHODOLOGICAL APPROACHES FOR DETERMINING BRAND VALUE AND THEIR EFFECTIVENESS},
  author = {Maxmudov Tohirjon Olimjonovich and Odilov Akbarjon Nosirjon oʻgʻli},
  journal = {Marketing},
  year = {2025},
  number = {9},
  doi = {10.67668/mj/2025iss9/655},
  url = {https://doi.org/10.67668/mj/2025iss9/655}
}

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