This article analyzes the creation of national brands and the enhancement of their competitiveness in the international market, the application of innovative technologies and design developments in Uzbekistan's sewing and knitting enterprises, and the conditions created for producing products that meet the standards of international brands. Additionally, it examines the process of developing a branding strategy, the stages of brand creation, and the role in ensuring the success of the "Fratella case" brand.
| Mualliflar | Maxmudov, Tohirjon Olimjonovich |
|---|---|
| Jurnal | Marketing |
| Nashriyot | Тошкент давлат иқтисодиёт университети |
| ISSN | 3060-4621 |
| Nashr sanasi | 2024-11-30 |
| Son | 9 |
| Betlar | 360-368 |
| Til | O‘zbek |
| Ilmiy soha | Iqtisodiyot |
| DOI | 10.67668/mj/2024iss9/1142 |
| Indeksga qo‘shilgan | 2026-10-18 |
DOI: 10.67668/mj/2024iss9/1142 · Maqolaning asl sahifasi
tikuv-trikotaj sanoati, milliy brend, brending strategiyasi, bozor, raqobatbardoshlik, innovatsion texnologiyalar, mahsulot jozibadorligi, marketing strategiyasi, iqtisodiy rivojlanish., швейно-трикотажная промышленность, национальный бренд, стратегия брендинга, рынок, конкурентоспособность, инновационные технологии, привлекательность продукции, маркетинговая стратегия, экономическое развитие., sewing and knitting industry, national brand, branding strategy, market, competitiveness, innovative technologies, product attractiveness, marketing strategy, economic development. WWW.MARKETINGJOURNAL.UZ 360 Marketing jurnali 2024-yil, nayabr. №9-son
| APA | Maxmudov, Tohirjon Olimjonovich (2024). TIKUV-TRIKOTAJ KORXONASI BRENDINI RIVOJLANTIRISH STRATEGIYASI. Marketing, (9), 360-368. https://doi.org/10.67668/mj/2024iss9/1142 |
|---|---|
| GOST (OAK) | Maxmudov, Tohirjon Olimjonovich TIKUV-TRIKOTAJ KORXONASI BRENDINI RIVOJLANTIRISH STRATEGIYASI // Marketing. – 2024. – № 9. – B. 360-368. – DOI: 10.67668/mj/2024iss9/1142. |
| MLA | Maxmudov, Tohirjon Olimjonovich. “TIKUV-TRIKOTAJ KORXONASI BRENDINI RIVOJLANTIRISH STRATEGIYASI.” Marketing, (9), 360-368, 2024. https://doi.org/10.67668/mj/2024iss9/1142 |
| Chicago | Maxmudov, Tohirjon Olimjonovich. “TIKUV-TRIKOTAJ KORXONASI BRENDINI RIVOJLANTIRISH STRATEGIYASI.” Marketing, (9), 360-368 (2024). https://doi.org/10.67668/mj/2024iss9/1142 |
| Harvard | Maxmudov, Tohirjon Olimjonovich (2024) ‘TIKUV-TRIKOTAJ KORXONASI BRENDINI RIVOJLANTIRISH STRATEGIYASI’, Marketing, (9), 360-368. https://doi.org/10.67668/mj/2024iss9/1142 |
| BibTeX | @article{maxmudovtohirjonolimjonovich2024,
title = {TIKUV-TRIKOTAJ KORXONASI BRENDINI RIVOJLANTIRISH STRATEGIYASI},
author = {Maxmudov, Tohirjon Olimjonovich},
journal = {Marketing},
year = {2024},
number = {9},
pages = {360-368},
doi = {10.67668/mj/2024iss9/1142},
url = {https://doi.org/10.67668/mj/2024iss9/1142}
} |
Boshqa maqola uchun iqtibos tayyorlash
The financial activity of any entity is associated with certain risks. The article summarizes information on the concept of risk, types of risk, the essence of tax risks, and their practical role in the system of tax…
This article analyzes Polandʼs economy and its opportunities for Uzbekistan. Poland holds a significant position in Europe due to its stable economic growth and foreign trade. According to World Bank data, Poland has…
Although the tourism sector of Uzbekistan has great potential, there are a number of problems that hinder its effective development. In particular, the insufficient organization of marketing activities to provide…
В данной статье подробно описана роль промышленного сектора в экономическом развитии страны, природа и структура экономического потенциала и эффективности промышленного сектора, а также факторы, влияющие на…
В условиях цифровизации экономики использование маркетинговых стратегий имеет большое значение в обеспечении эффективности деятельности предприятий розничной торговли. В данной статье исследованы вопросы эффективного…
Modern housing and communal services are under pressure from the need to increase energy efficiency, reduce operating costs and improve the quality of services. The article analyzes the key barriers to the introduction…
The paper examines the digital economy, it’s significance for the development of the service industry, the issues of the transformation of the service sphere, the diffusion of digital technologies in the tourism and…
World experience shows that digital marketing technologies are of strategic importance in the development of industry. In the USA, the European Union and China, industrial enterprises have effectively used SEO, SMM…
В статье изложено то, что эффективность производства в отраслях промышленности является одной из актуальных тем, а также мнения ряда зарубежных и отечественных ученых, направленные на ее повышение. Теоретически…
The article discusses the importance of the agrocluster system in the development of agriculture, the need for econometric modeling of the optimization of the agrocluster system and the problems it faces. The strategic…
Marketing — barcha maqolalar · 2024-yil arxivi
This study examines the association between Internet use and self-rated health and investigates the role of online health information behaviors in this relationship. Using data from the 2021 Chinese General Social…
На материалах, опубликованных по август 2024 года, исследуется достаточность бюджетного покрытия обязательств государственно-частного партнёрства. Предложена совместная проверка объёма, сроков и допустимых источников…
Maqolada O‘zbekiston sport tashkilotlarida sun’iy intellekt (SI) va ma’lumotlarga asoslangan boshqaruvning iqtisodiy samaradorlik bilan bog‘liqligini o‘rganish uchun rasmiy statistik ma’lumotlar tahlil qilinadi…
The article analyzes the institutional formation and everyday educational practice of girls’ education in Turkestan in the late nineteenth and early twentieth centuries. It examines traditional schools led by otinoyi…
This study presents a comprehensive analysis of the geostrategic role of Khwarezm in the transregional trade system of Eurasia during the 9th–12th centuries, based on written sources, historiography, and archaeological…
В статье исследуется, почему налоговые и тарифные льготы могут не приводить к привлечению инвестиций в дата-центры для искусственного интеллекта (ИИ). На основе теории комплементарности М. Кремера построена…