Organizing digital marketing activities in small business entities

Ergashxodjaeva Shaxnoza Jasurovna, Pаrpiyevа Gulhаyo Rаvshаnbek qizi

Marketing · 2025-yil

Annotatsiya

This article explored the theoretical foundations, practical conditions, and development prospects of digital marketing within small business entities. Modern digital marketing tools — including social media marketing, SEO, email marketing, and content marketing — were examined in relation to their effectiveness in improving marketing performance among small businesses. The study employed theoretical analysis based on scientific literature and Uzbekistan’s legal framework, alongside empirical observation and SWOT analysis to identify existing c hallenges and propose strategic solutions. The findings demonstrated that the implementation of digital marketing significantly contributed to brand awareness, customer base expansion, and increased sales volumes in small businesses. However, key barriers such as low digital literacy, limited finan cial resources, and underdeveloped infrastructure were also identified. As a result, practical recommendations were proposed, including improving technological readiness, enhancing governmental support, and simplifying access to innovative digital platform s for small business entities.

Maqola ma’lumotlari
MualliflarErgashxodjaeva Shaxnoza Jasurovna, Pаrpiyevа Gulhаyo Rаvshаnbek qizi
JurnalMarketing
NashriyotТошкент давлат иқтисодиёт университети
ISSN3060-4621
Nashr sanasi2025-03-28
Son3
TilIngliz
Ilmiy sohaIqtisodiyot
DOI10.67668/mj/2025iss3/427
Indeksga qo‘shilgan2026-10-18

DOI: 10.67668/mj/2025iss3/427 · Maqolaning asl sahifasi

Kalit so‘zlar

small business, digital marketing, social media marketing, SEO, email marketing, SWOT analysis, strategic recommendations, малый бизнес, цифровой маркетинг, SMM, SEO, email - маркетинг, SWOT -анализ, стратегические предложения

Ilmiy soha

Iqtisodiyot

Iqtibos keltirish

APAErgashxodjaeva Shaxnoza Jasurovna, & Pаrpiyevа Gulhаyo Rаvshаnbek qizi (2025). ORGANIZING DIGITAL MARKETING ACTIVITIES IN SMALL BUSINESS ENTITIES. Marketing, (3). https://doi.org/10.67668/mj/2025iss3/427
GOST (OAK)Ergashxodjaeva Shaxnoza Jasurovna, Pаrpiyevа Gulhаyo Rаvshаnbek qizi ORGANIZING DIGITAL MARKETING ACTIVITIES IN SMALL BUSINESS ENTITIES // Marketing. – 2025. – № 3. – DOI: 10.67668/mj/2025iss3/427.
MLAErgashxodjaeva Shaxnoza Jasurovna, and Pаrpiyevа Gulhаyo Rаvshаnbek qizi. “ORGANIZING DIGITAL MARKETING ACTIVITIES IN SMALL BUSINESS ENTITIES.” Marketing, (3), 2025. https://doi.org/10.67668/mj/2025iss3/427
ChicagoErgashxodjaeva Shaxnoza Jasurovna, and Pаrpiyevа Gulhаyo Rаvshаnbek qizi. “ORGANIZING DIGITAL MARKETING ACTIVITIES IN SMALL BUSINESS ENTITIES.” Marketing, (3) (2025). https://doi.org/10.67668/mj/2025iss3/427
HarvardErgashxodjaeva Shaxnoza Jasurovna, and Pаrpiyevа Gulhаyo Rаvshаnbek qizi (2025) ‘ORGANIZING DIGITAL MARKETING ACTIVITIES IN SMALL BUSINESS ENTITIES’, Marketing, (3). https://doi.org/10.67668/mj/2025iss3/427
BibTeX
@article{ergashxodjaevashaxnozajasurovna2025,
  title = {ORGANIZING DIGITAL MARKETING ACTIVITIES IN SMALL BUSINESS ENTITIES},
  author = {Ergashxodjaeva Shaxnoza Jasurovna and Pаrpiyevа Gulhаyo Rаvshаnbek qizi},
  journal = {Marketing},
  year = {2025},
  number = {3},
  doi = {10.67668/mj/2025iss3/427},
  url = {https://doi.org/10.67668/mj/2025iss3/427}
}

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