INCREASING THE COMPETITIVENESS OF HIGHER EDUCATION INSTITUTIONS BASED ON INNOVATIVE EDUCATIONAL PROJECTS

Eshov Mansur Poʻlatovich

Marketing · 2025-yil

Annotatsiya

This article analyzes the enhancement of higher education institutionsʼ competitiveness through the implementation of innovative educational projects . A strategic management approach based on a three -block model ( target , functional , and operational ) is proposed . The study explores opportunities for preparing universities for global competition via digital transformation , financial autonomy , marketing, and public -private partnerships . Recommendations are provided for building a sustainable innovation ecosystem through the integration of education , science , and industry .

Maqola ma’lumotlari
MualliflarEshov Mansur Poʻlatovich
JurnalMarketing
Nashr sanasi2025-03-28
Son3
TilO‘zbek
DOI10.67668/mj/2025iss3/428

Kalit so‘zlar

innovative education, competitiveness, strategic management, digital transformation, higher education, university governance, educational ecosystem, public -private partnership . 650, инновационное образование, конкурентоспособность, стратегическое управление, цифровая трансформация, высшее образование, управление университетом, образовательная экосистема, государственно - частное партнёрство, innovatsion taʼlim, raqobatbardoshlik, strategik boshqaruv, raqamli transformatsiya, oliy taʼlim, universitet boshqaruvi, taʼlim ekotizimi, davlat - xususiy sheriklik

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