This article analyzes the enhancement of higher education institutionsʼ competitiveness through the implementation of innovative educational projects . A strategic management approach based on a three -block model ( target , functional , and operational ) is proposed . The study explores opportunities for preparing universities for global competition via digital transformation , financial autonomy , marketing, and public -private partnerships . Recommendations are provided for building a sustainable innovation ecosystem through the integration of education , science , and industry .
| Mualliflar | Eshov Mansur Poʻlatovich |
|---|---|
| Jurnal | Marketing |
| Nashriyot | Тошкент давлат иқтисодиёт университети |
| ISSN | 3060-4621 |
| Nashr sanasi | 2025-03-28 |
| Son | 3 |
| Til | Ingliz |
| Ilmiy soha | Iqtisodiyot |
| DOI | 10.67668/mj/2025iss3/428 |
| Indeksga qo‘shilgan | 2026-10-18 |
DOI: 10.67668/mj/2025iss3/428 · Maqolaning asl sahifasi
innovative education, competitiveness, strategic management, digital transformation, higher education, university governance, educational ecosystem, public -private partnership . 650, инновационное образование, конкурентоспособность, стратегическое управление, цифровая трансформация, высшее образование, управление университетом, образовательная экосистема, государственно - частное партнёрство, innovatsion taʼlim, raqobatbardoshlik, strategik boshqaruv, raqamli transformatsiya, oliy taʼlim, universitet boshqaruvi, taʼlim ekotizimi, davlat - xususiy sheriklik
| APA | Eshov Mansur Poʻlatovich (2025). INCREASING THE COMPETITIVENESS OF HIGHER EDUCATION INSTITUTIONS BASED ON INNOVATIVE EDUCATIONAL PROJECTS. Marketing, (3). https://doi.org/10.67668/mj/2025iss3/428 |
|---|---|
| GOST (OAK) | Eshov Mansur Poʻlatovich INCREASING THE COMPETITIVENESS OF HIGHER EDUCATION INSTITUTIONS BASED ON INNOVATIVE EDUCATIONAL PROJECTS // Marketing. – 2025. – № 3. – DOI: 10.67668/mj/2025iss3/428. |
| MLA | Eshov Mansur Poʻlatovich. “INCREASING THE COMPETITIVENESS OF HIGHER EDUCATION INSTITUTIONS BASED ON INNOVATIVE EDUCATIONAL PROJECTS.” Marketing, (3), 2025. https://doi.org/10.67668/mj/2025iss3/428 |
| Chicago | Eshov Mansur Poʻlatovich. “INCREASING THE COMPETITIVENESS OF HIGHER EDUCATION INSTITUTIONS BASED ON INNOVATIVE EDUCATIONAL PROJECTS.” Marketing, (3) (2025). https://doi.org/10.67668/mj/2025iss3/428 |
| Harvard | Eshov Mansur Poʻlatovich (2025) ‘INCREASING THE COMPETITIVENESS OF HIGHER EDUCATION INSTITUTIONS BASED ON INNOVATIVE EDUCATIONAL PROJECTS’, Marketing, (3). https://doi.org/10.67668/mj/2025iss3/428 |
| BibTeX | @article{eshovmansurpolatovich2025,
title = {INCREASING THE COMPETITIVENESS OF HIGHER EDUCATION INSTITUTIONS BASED ON INNOVATIVE EDUCATIONAL PROJECTS},
author = {Eshov Mansur Poʻlatovich},
journal = {Marketing},
year = {2025},
number = {3},
doi = {10.67668/mj/2025iss3/428},
url = {https://doi.org/10.67668/mj/2025iss3/428}
} |
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