The article interprets organizational image as a philological category – a verbal-discursive construct – and examines the criteria and metrics for its evaluation within text linguistics, communicative stylistics, and discourse analysis. The study explores the lexical-semantic, stylistic, communicative-pragmatic, and onomastic indicators that shape image, as well as quantitative-qualitative analytical approaches based on media discourse corpora and sentiment lexicology.
| Mualliflar | Jalolova , Nodira |
|---|---|
| Jurnal | Тамаддун нури |
| Nashr sanasi | 2026-05-30 |
| Jild | 5 |
| Son | 2-qism |
| Betlar | 251-253 |
| Til | O‘zbek |
| DOI | 10.69691/r3bwgs67 |
DOI: 10.69691/r3bwgs67 · Maqolaning asl sahifasi
image discourse, corporate discourse, verbal image, sentiment lexicology, brand nomination, media discourse, communicative pragmatics, onomastics, evaluative vocabulary, discourse analysis, corpus linguistics., имидж-дискурс, корпоративный дискурс, вербальный имидж, сентимент-лексикология, брендономинация, медиадискурс, коммуникативная прагматика, ономастика, оценочная лексика, дискурс-анализ, корпусная лингвистика., imij diskursi, korporativ diskurs, verbal imij, sentiment-leksikologiya, brend-nominatsiya, mediadiskurs, kommunikativ-pragmatika, onomastika, evaluativ leksika, diskurs-tahlil, korpus lingvistikasi.
This article examines the concept of exoticism in the English language and analyzes its linguistic and linguocultural characteristics. Exoticisms are studied as lexical units that represent objects, traditions, customs…
This article discusses the issues of forming children's social-emotional skills (SEL), in particular, emotional-volitional qualities, in the cooperation of family, school, and neighborhood (mahalla). The development of…
This article examines the formation, structure and significance of the decimal military system in the armed forces of the Turkic Khaganate. The study analyzes the specific features of military organization in ancient…
The article analyzes the importance of national identity in the formation of a healthy worldview and value system among young people in New Uzbekistan in the context of globalization.
This article examines the further strengthening of cultural and diplomatic ties between Uzbekistan and Azerbaijan and analyzes the cultural harmony between the two countries.
This article explores the challenges and opportunities of implementing Communicative Language Teaching (CLT) in Uzbekistan’s higher education system. Although CLT is effective in developing communicative competence in…
This аrticle exаmines the pаrticipаtion of young people in the civil service system of Uzbekistаn. It аnаlyzes the role of youth in public аdministrаtion, opportunities for entering the civil service, existing…
The article analyzes conceptual models of war and death in Ernest Hemingway’s «A Farewell to Arms». It reveals cognitive and stylistic functions of metaphorical images in the novel.
This article discusses the most ancient literary-aesthetic views, in particular, Greek literary-aesthetic views. The article analyzes the tragedy of Sophocles “Oedipus the King”. Particular attention is paid to the…
This article analyzes the translation of proverbs, which are examples of folk oral art, used in the poems of Muhammad Yusuf, into the Karakalpak language.