The article interprets organizational image as a philological category – a verbal-discursive construct – and examines the criteria and metrics for its evaluation within text linguistics, communicative stylistics, and discourse analysis. The study explores the lexical-semantic, stylistic, communicative-pragmatic, and onomastic indicators that shape image, as well as quantitative-qualitative analytical approaches based on media discourse corpora and sentiment lexicology.
| Mualliflar | Jalolova , Nodira |
|---|---|
| Jurnal | Тамаддун нури |
| Nashriyot | Беруний тумани ҳокимлиги |
| Nashr sanasi | 2026-05-30 |
| Jild | 5 |
| Son | 2-qism |
| Betlar | 251-253 |
| Til | Ingliz |
| DOI | 10.69691/r3bwgs67 |
| Indeksga qo‘shilgan | 2026-08-26 |
DOI: 10.69691/r3bwgs67 · Maqolaning asl sahifasi
image discourse, corporate discourse, verbal image, sentiment lexicology, brand nomination, media discourse, communicative pragmatics, onomastics, evaluative vocabulary, discourse analysis, corpus linguistics., имидж-дискурс, корпоративный дискурс, вербальный имидж, сентимент-лексикология, брендономинация, медиадискурс, коммуникативная прагматика, ономастика, оценочная лексика, дискурс-анализ, корпусная лингвистика., imij diskursi, korporativ diskurs, verbal imij, sentiment-leksikologiya, brend-nominatsiya, mediadiskurs, kommunikativ-pragmatika, onomastika, evaluativ leksika, diskurs-tahlil, korpus lingvistikasi.
| APA | Jalolova , Nodira (2026). PHILOLOGICAL AND DISCOURSE ANALYSIS OF ORGANIZATIONAL IMAGE: MODERN TEXT AND SPEECH METRICS. Тамаддун нури, 5(2-qism), 251-253. https://doi.org/10.69691/r3bwgs67 |
|---|---|
| GOST (OAK) | Jalolova , Nodira PHILOLOGICAL AND DISCOURSE ANALYSIS OF ORGANIZATIONAL IMAGE: MODERN TEXT AND SPEECH METRICS // Тамаддун нури. – 2026. – T. 5, № 2-qism. – P. 251-253. – DOI: 10.69691/r3bwgs67. |
| MLA | Jalolova , Nodira. “PHILOLOGICAL AND DISCOURSE ANALYSIS OF ORGANIZATIONAL IMAGE: MODERN TEXT AND SPEECH METRICS.” Тамаддун нури, 5(2-qism), 251-253, 2026. https://doi.org/10.69691/r3bwgs67 |
| Chicago | Jalolova , Nodira. “PHILOLOGICAL AND DISCOURSE ANALYSIS OF ORGANIZATIONAL IMAGE: MODERN TEXT AND SPEECH METRICS.” Тамаддун нури, 5(2-qism), 251-253 (2026). https://doi.org/10.69691/r3bwgs67 |
| Harvard | Jalolova , Nodira (2026) ‘PHILOLOGICAL AND DISCOURSE ANALYSIS OF ORGANIZATIONAL IMAGE: MODERN TEXT AND SPEECH METRICS’, Тамаддун нури, 5(2-qism), 251-253. https://doi.org/10.69691/r3bwgs67 |
| BibTeX | @article{jalolovanodira2026,
title = {PHILOLOGICAL AND DISCOURSE ANALYSIS OF ORGANIZATIONAL IMAGE: MODERN TEXT AND SPEECH METRICS},
author = {Jalolova , Nodira},
journal = {Тамаддун нури},
year = {2026},
volume = {5},
number = {2-qism},
pages = {251-253},
doi = {10.69691/r3bwgs67},
url = {https://doi.org/10.69691/r3bwgs67}
} |
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