This article investigates the linguistic and pragmatic dimensions of contemporary broadcasting discourse. Drawing on an interdisciplinary framework that integrates insights from discourse analysis, pragmatics, sociolinguistics, and media studies, it foregrounds Ludwig Wittgenstein’s concept of the “language game” as developed within various pragmatic and interactional traditions. Within broadcasting contexts, the language game emerges as a dynamic interplay of linguistic resources, conversational norms, institutional imperatives, and audience expectations that collectively shape meaning-making processes in and around mediated talk. Offering a critical overview of existing scholarship on broadcast discourse, the article focuses on how language games are orchestrated and contested across genres such as news interviews, talk shows, sports commentary, and more. Through a close reading of authentic examples drawn from English-language radio and television programs, it illustrates how hosts, guests, and audiences collaborate to construct a distinctive communicative environment. This environment is sustained through both explicit strategies—such as humor, lexical choices, and formulaic expressions—and implicit, context-driven pragmatic cues—such as turn-taking practices, epistemic stance-taking, and strategic ambiguity. Ultimately, this study demonstrates that broadcast language games function not merely as vehicles for information transfer but as complex, dialogic arenas in which power, ideology, and cultural values are constantly negotiated.
| Mualliflar | Shonazarova, Maftuna, Шоназарова, Мафтуна, Shonazarova, Maftuna |
|---|---|
| Jurnal | Хорижий лингвистика ва лингводидактика |
| Nashr sanasi | 2024-11-15 |
| Jild | 2 |
| Son | 6 |
| Betlar | 223-231 |
| Til | Ingliz |
| DOI | 10.47689/2181-3701-vol2-iss6-pp223-231 |
DOI: 10.47689/2181-3701-vol2-iss6-pp223-231 · Maqolaning asl sahifasi
языковые игры, прагматика, вещание, дискурс-анализ, медийный дискурс, лингвистические стратегии, вовлечение аудитории, language games, pragmatics, broadcasting, discourse analysis, media talk, linguistic strategies, audience engagement, til o‘yinlari, pragmatika, eshittirish, diskurs tahlili, media nutq, lingvistik strategiyalar, auditoriya jalb etilishi
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