The research is aimed at identifying the key factors of effective digital communication for fashion brands and developing methodological approaches that contribute to the formation of sustainable relationships with the audience in the modern media environment. The novelty of the study lies in filling gaps regarding the insufficient study of a comprehensive approach to the methodology of promoting fashion products in the digital environment, especially considering factors of visual representation, cultural adaptation, and communicative interactivity. A hypothesis has been put forward and proven that the methodology for promoting women's fashion in the digital environment should be based on the principles of visual authenticity, communication transparency, cultural sensitivity, and interactive interaction with the audience.
| Mualliflar | Ergasheva , Feruza, Perdebayeva , Durdana, Antonov-Ovseenko , Anton, Xamrakulova, Nazokat |
|---|---|
| Jurnal | Марказий Осиёда медиа ва коммуникациялар |
| Nashr sanasi | 2026-05-22 |
| Son | 13 |
| Til | Ingliz |
| DOI | 10.62499/ijmcc.vi13.108 |
DOI: 10.62499/ijmcc.vi13.108 · Maqolaning asl sahifasi
брендинг, женская мода, цифровая среда, социальные сети, инфлюэнсеры, блогинг, реклама, продвижение, brending, ayollar modasi, raqamli muhit, ijtimoiy tarmoqlar, inflyuenserlar, blog yuritish, reklama, targ‘ibot, branding, women's fashion, digital environment, social networks, influencers, blogging, advertising, promotion
This article explores the linguistic creativity in the fantasy works of Joanne Rowling and Lewis Carroll, focusing on lexical innovation and word formation. It analyzes how these authors use inventive language…
The future, freedom, and well-being of our country, as well as its place in the global community in the 21st century, depend primarily on how the young generation develops as individuals. Today, strengthening the…
The lecture is devoted to understanding and systematization of interpretations of the category "freedom" that developed in the 20th century. Existentialist and liberal approaches to understanding freedom are…
This article is dedicated to the emergence of the first women's publications in the history of the world press, the release of early magazines, their thematic range, design, and their role in the development of the…
This article is dedicated to the analysis of ethical and regulatory frameworks governing journalists’ activities in the field of investigative journalism. It examines both international and national codes — including…
The author follows the methodology developed by the International Research and Exchange Board (IREX, USA) for its annual reports “Vibrant Information Barometer” (VIBE) on the situation in different countries of Europe…
The article primarily analyzes instances of linguistic and stylistic norm violations in press language, particularly the issue of excessive use of clichés that reduce functional effectiveness, based on a scientific and…
It is known that language develops through internal capabilities and external influences. The article analyzes the process of enriching any language, including Uzbek, due to certain socio-political conditions…
This article analyzes the main trends in gender policy coverage in citizen journalism in the USA and Western European countries, as well as the role of women’s participation in the media space. It emphasizes that the…
The lecture is devoted to the analysis of the transition of the concept of "freedom" from the sphere of theoretical reflections to the plane of practical implementation. It is shown that the French Revolution brought…