Problems of promoting women's fashion brands in social networks: the context of Uzbekistan

Ergasheva , Feruza, Perdebayeva , Durdana, Antonov-Ovseenko , Anton, Xamrakulova, Nazokat

Марказий Осиёда медиа ва коммуникациялар · 2026-yil

Annotatsiya

The research is aimed at identifying the key factors of effective digital communication for fashion brands and developing methodological approaches that contribute to the formation of sustainable relationships with the audience in the modern media environment. The novelty of the study lies in filling gaps regarding the insufficient study of a comprehensive approach to the methodology of promoting fashion products in the digital environment, especially considering factors of visual representation, cultural adaptation, and communicative interactivity. A hypothesis has been put forward and proven that the methodology for promoting women's fashion in the digital environment should be based on the principles of visual authenticity, communication transparency, cultural sensitivity, and interactive interaction with the audience.

Maqola ma’lumotlari
MualliflarErgasheva , Feruza, Perdebayeva , Durdana, Antonov-Ovseenko , Anton, Xamrakulova, Nazokat
JurnalМарказий Осиёда медиа ва коммуникациялар
NashriyotЎзЖОКУ
ISSN3030-3265, 3030-3354
Nashr sanasi2026-05-22
Son13
TilIngliz
Ilmiy sohaFilologiya
DOI10.62499/ijmcc.vi13.108
Indeksga qo‘shilgan2026-08-26

DOI: 10.62499/ijmcc.vi13.108 · Maqolaning asl sahifasi

Kalit so‘zlar

брендинг, женская мода, цифровая среда, социальные сети, инфлюэнсеры, блогинг, реклама, продвижение, brending, ayollar modasi, raqamli muhit, ijtimoiy tarmoqlar, inflyuenserlar, blog yuritish, reklama, targ‘ibot, branding, women's fashion, digital environment, social networks, influencers, blogging, advertising, promotion

Ilmiy soha

Filologiya

Iqtibos keltirish

APAErgasheva , Feruza, Perdebayeva , Durdana, Antonov-Ovseenko , Anton, & Xamrakulova, Nazokat (2026). PROBLEMS OF PROMOTING WOMEN'S FASHION BRANDS IN SOCIAL NETWORKS: THE CONTEXT OF UZBEKISTAN. Марказий Осиёда медиа ва коммуникациялар, (13). https://doi.org/10.62499/ijmcc.vi13.108
GOST (OAK)Ergasheva , Feruza va b. PROBLEMS OF PROMOTING WOMEN'S FASHION BRANDS IN SOCIAL NETWORKS: THE CONTEXT OF UZBEKISTAN // Марказий Осиёда медиа ва коммуникациялар. – 2026. – № 13. – DOI: 10.62499/ijmcc.vi13.108.
MLAErgasheva , Feruza, Perdebayeva , Durdana, Antonov-Ovseenko , Anton, and Xamrakulova, Nazokat. “PROBLEMS OF PROMOTING WOMEN'S FASHION BRANDS IN SOCIAL NETWORKS: THE CONTEXT OF UZBEKISTAN.” Марказий Осиёда медиа ва коммуникациялар, (13), 2026. https://doi.org/10.62499/ijmcc.vi13.108
ChicagoErgasheva , Feruza, Perdebayeva , Durdana, Antonov-Ovseenko , Anton, and Xamrakulova, Nazokat. “PROBLEMS OF PROMOTING WOMEN'S FASHION BRANDS IN SOCIAL NETWORKS: THE CONTEXT OF UZBEKISTAN.” Марказий Осиёда медиа ва коммуникациялар, (13) (2026). https://doi.org/10.62499/ijmcc.vi13.108
HarvardErgasheva , Feruza, Perdebayeva , Durdana, Antonov-Ovseenko , Anton, and Xamrakulova, Nazokat (2026) ‘PROBLEMS OF PROMOTING WOMEN'S FASHION BRANDS IN SOCIAL NETWORKS: THE CONTEXT OF UZBEKISTAN’, Марказий Осиёда медиа ва коммуникациялар, (13). https://doi.org/10.62499/ijmcc.vi13.108
BibTeX
@article{ergashevaferuza2026,
  title = {PROBLEMS OF PROMOTING WOMEN'S FASHION BRANDS IN SOCIAL NETWORKS: THE CONTEXT OF UZBEKISTAN},
  author = {Ergasheva , Feruza and Perdebayeva , Durdana and Antonov-Ovseenko , Anton and Xamrakulova, Nazokat},
  journal = {Марказий Осиёда медиа ва коммуникациялар},
  year = {2026},
  number = {13},
  doi = {10.62499/ijmcc.vi13.108},
  url = {https://doi.org/10.62499/ijmcc.vi13.108}
}

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