This article examines how Generation Z in Uzbekistan perceives and produces creolized media content. Drawing on a stimulus-based reception survey and a creation-practices questionnaire, it analyses understanding, trust, and emotional response to polycode stimuli, and maps produsage behaviour along a curation–remix–creation spectrum. Findings show that standardized visual codes accelerate comprehension while multilingual density lowers it; trust depends on source transparency rather than format; and creative output is dominated by template imitation and remix rather than original authorship, with a persistent gap between consumption and production intensity.
| Mualliflar | Yusupova, Nargiza |
|---|---|
| Jurnal | Марказий Осиёда медиа ва коммуникациялар |
| Nashr sanasi | 2026-08-24 |
| DOI | 10.62499/ijmcc.vi.81 |
DOI: 10.62499/ijmcc.vi.81 · Maqolaning asl sahifasi
креолизация, поликодовый медиатекст, поколение Z, восприятие медиа, продьюсаж, культура участия, Узбекистан, O'zbekiston, ishtirokchilik madaniyati, produsage, media qabul qilish, Z-avlod, polikodli media matn, kreollashuv, creolization, polycode media text, Generation Z, media reception, produsage, participatory culture, Uzbekistan
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