Reception and production of creolized media content by generation z: understanding, trust, and participatory practices in Uzbekistan

Yusupova, Nargiza

Марказий Осиёда медиа ва коммуникациялар · 2026-yil

Annotatsiya

This article examines how Generation Z in Uzbekistan perceives and produces creolized media content. Drawing on a stimulus-based reception survey and a creation-practices questionnaire, it analyses understanding, trust, and emotional response to polycode stimuli, and maps produsage behaviour along a curation–remix–creation spectrum. Findings show that standardized visual codes accelerate comprehension while multilingual density lowers it; trust depends on source transparency rather than format; and creative output is dominated by template imitation and remix rather than original authorship, with a persistent gap between consumption and production intensity.

Maqola ma’lumotlari
MualliflarYusupova, Nargiza
JurnalМарказий Осиёда медиа ва коммуникациялар
NashriyotЎзЖОКУ
ISSN3030-3265, 3030-3354
Nashr sanasi2026-08-24
Son14
TilIngliz
Ilmiy sohaFilologiya
DOI10.62499/ijmcc.vi14.81
Indeksga qo‘shilgan2026-10-10

DOI: 10.62499/ijmcc.vi14.81 · Maqolaning asl sahifasi

Kalit so‘zlar

креолизация, поликодовый медиатекст, поколение Z, восприятие медиа, продьюсаж, культура участия, Узбекистан, O'zbekiston, ishtirokchilik madaniyati, produsage, media qabul qilish, Z-avlod, polikodli media matn, kreollashuv, creolization, polycode media text, Generation Z, media reception, produsage, participatory culture, Uzbekistan

Ilmiy soha

Filologiya

Iqtibos keltirish

APAYusupova, Nargiza (2026). RECEPTION AND PRODUCTION OF CREOLIZED MEDIA CONTENT BY GENERATION Z: UNDERSTANDING, TRUST, AND PARTICIPATORY PRACTICES IN UZBEKISTAN. Марказий Осиёда медиа ва коммуникациялар, (14). https://doi.org/10.62499/ijmcc.vi14.81
GOST (OAK)Yusupova, Nargiza RECEPTION AND PRODUCTION OF CREOLIZED MEDIA CONTENT BY GENERATION Z: UNDERSTANDING, TRUST, AND PARTICIPATORY PRACTICES IN UZBEKISTAN // Марказий Осиёда медиа ва коммуникациялар. – 2026. – № 14. – DOI: 10.62499/ijmcc.vi14.81.
MLAYusupova, Nargiza. “RECEPTION AND PRODUCTION OF CREOLIZED MEDIA CONTENT BY GENERATION Z: UNDERSTANDING, TRUST, AND PARTICIPATORY PRACTICES IN UZBEKISTAN.” Марказий Осиёда медиа ва коммуникациялар, (14), 2026. https://doi.org/10.62499/ijmcc.vi14.81
ChicagoYusupova, Nargiza. “RECEPTION AND PRODUCTION OF CREOLIZED MEDIA CONTENT BY GENERATION Z: UNDERSTANDING, TRUST, AND PARTICIPATORY PRACTICES IN UZBEKISTAN.” Марказий Осиёда медиа ва коммуникациялар, (14) (2026). https://doi.org/10.62499/ijmcc.vi14.81
HarvardYusupova, Nargiza (2026) ‘RECEPTION AND PRODUCTION OF CREOLIZED MEDIA CONTENT BY GENERATION Z: UNDERSTANDING, TRUST, AND PARTICIPATORY PRACTICES IN UZBEKISTAN’, Марказий Осиёда медиа ва коммуникациялар, (14). https://doi.org/10.62499/ijmcc.vi14.81
BibTeX
@article{yusupovanargiza2026,
  title = {RECEPTION AND PRODUCTION OF CREOLIZED MEDIA CONTENT BY GENERATION Z: UNDERSTANDING, TRUST, AND PARTICIPATORY PRACTICES IN UZBEKISTAN},
  author = {Yusupova, Nargiza},
  journal = {Марказий Осиёда медиа ва коммуникациялар},
  year = {2026},
  number = {14},
  doi = {10.62499/ijmcc.vi14.81},
  url = {https://doi.org/10.62499/ijmcc.vi14.81}
}

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