INNOVATIVE APPROACHES TO ORGANIZATIONAL AND ECONOMIC MANAGEMENT OF MICE TOURISM IN THE DIGITAL ERA

Narzullayeva, Fariza

Иқтисодиёт ва туризм · 2026-yil

Annotatsiya

MICE tourism is an important segment of the global tourism industry, contributing to business cooperation, knowledge exchange, and destination competitiveness. In emerging economies, including Uzbekistan, its development is constrained by infrastructural limitations and low youth involvement. This study analyzes the infrastructural factors affecting MICE tourism development in Uzbekistan, with a focus on exhibition and convention facilities in Tashkent. The research is based on a mixed-methods approach combining analysis of official documents and international practices with practical experience gained from organizing MICE-related events, including a Model United Nations (MUN) conference. The results indicate that limited venue capacity, accommodation shortages, and logistical challenges restrict the hosting of large-scale international events. At the same time, increased youth engagement and the development of innovative MICE complexes may enhance the competitiveness of Uzbekistan as a MICE destination.

Maqola ma’lumotlari
MualliflarNarzullayeva, Fariza
JurnalИқтисодиёт ва туризм
Nashr sanasi2026-02-27
Jild1
Son27
TilIngliz

Kalit so‘zlar

MICE tourism, business tourism, infrastructure, destination competitiveness

Ilmiy soha

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