Ushbu maqolada sanoat korxonalarida marketing tadqiqotlarini mijozlargayo‘naltirilganlik tamoyiliga asoslangan holda tizimlashtirish masalalari yoritilgan. Mijozmarkazida bo‘lgan yondashuvning mohiyati, uning bozor sharoitida raqobatbardoshliknioshirishdagi ahamiyati hamda marketing tadqiqotlarining asosiy bosqichlari tahlil qilingan.Shuningdek, xorijiy davlatlarning ilg‘or tajribalari o‘rganilib, ularning mahalliy sanoatkorxonalarida qo‘llash imkoniyatlari ko‘rib chiqilgan. Tadqiqotda zamonaviy axborottexnologiyalaridan foydalanish, mijoz ehtiyojlari va xulq-atvorini chuqur o‘rganish, qayta aloqamexanizmlarini yo‘lga qo‘yish bo‘yicha taklif va tavsiyalar ishlab chiqilgan. Natijada, sanoatkorxonalarida marketing tadqiqotlarini tizimlashtirish orqali mahsulot va xizmatlarni bozortalablariga moslashtirish, mijoz sodiqligini oshirish va resurslardan samarali foydalanishimkoniyatlari asoslab berilgan
| Mualliflar | Rajabova, Mohichehra |
|---|---|
| Jurnal | Иқтисодиёт ва туризм |
| Nashriyot | Бухоро давлат университети |
| ISSN | 2004-2024 |
| Nashr sanasi | 2025-09-05 |
| Jild | 4 |
| Son | 24 |
| Til | O‘zbek |
| Ilmiy soha | Iqtisodiyot |
| Indeksga qo‘shilgan | 2026-08-26 |
innovatsion marketing, CRM tizimlari, Big Data, raqobatbardoshlik, qayta aloqa tizimi, segmentatsiya, bozor tahlili, mijozlarga yo‘naltirilganlik, sanoat korxonalari, marketing tadqiqotlari
| APA | Rajabova, Mohichehra (2025). SANOAT KORXONALARIDA MARKETING TADQIQOTLARI O‘TKAZISHNING MIJOZLARGA YO‘NALTIRILGANLIKNI HISOBGA OLGAN HOLDA TIZIMLASHTIRISH. Иқтисодиёт ва туризм, 4(24). https://interjournal.uz/index.php/journals/article/view/368 |
|---|---|
| GOST (OAK) | Rajabova, Mohichehra SANOAT KORXONALARIDA MARKETING TADQIQOTLARI O‘TKAZISHNING MIJOZLARGA YO‘NALTIRILGANLIKNI HISOBGA OLGAN HOLDA TIZIMLASHTIRISH // Иқтисодиёт ва туризм. – 2025. – T. 4, № 24. |
| MLA | Rajabova, Mohichehra. “SANOAT KORXONALARIDA MARKETING TADQIQOTLARI O‘TKAZISHNING MIJOZLARGA YO‘NALTIRILGANLIKNI HISOBGA OLGAN HOLDA TIZIMLASHTIRISH.” Иқтисодиёт ва туризм, 4(24), 2025. https://interjournal.uz/index.php/journals/article/view/368 |
| Chicago | Rajabova, Mohichehra. “SANOAT KORXONALARIDA MARKETING TADQIQOTLARI O‘TKAZISHNING MIJOZLARGA YO‘NALTIRILGANLIKNI HISOBGA OLGAN HOLDA TIZIMLASHTIRISH.” Иқтисодиёт ва туризм, 4(24) (2025). https://interjournal.uz/index.php/journals/article/view/368 |
| Harvard | Rajabova, Mohichehra (2025) ‘SANOAT KORXONALARIDA MARKETING TADQIQOTLARI O‘TKAZISHNING MIJOZLARGA YO‘NALTIRILGANLIKNI HISOBGA OLGAN HOLDA TIZIMLASHTIRISH’, Иқтисодиёт ва туризм, 4(24). https://interjournal.uz/index.php/journals/article/view/368 |
| BibTeX | @article{rajabovamohichehra2025,
title = {SANOAT KORXONALARIDA MARKETING TADQIQOTLARI O‘TKAZISHNING MIJOZLARGA YO‘NALTIRILGANLIKNI HISOBGA OLGAN HOLDA TIZIMLASHTIRISH},
author = {Rajabova, Mohichehra},
journal = {Иқтисодиёт ва туризм},
year = {2025},
volume = {4},
number = {24},
url = {https://interjournal.uz/index.php/journals/article/view/368}
} |
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