This study develops a scientifically grounded data analytics-based model formanaging social media campaigns in higher education institutions. The proposed modelencompasses the stages of data collection, cleaning, processing, visualization, and strategicdecision-making based on analytical results. It enables the identification of user activity patterns,audience segments, content effectiveness, and key performance indicators of campaigns. Thefindings contribute to optimizing universities’ digital marketing efforts, enhancing brand image,and implementing innovative approaches to attract prospective students.
| Mualliflar | Bakhtiyorova, Nigina |
|---|---|
| Jurnal | Иқтисодиёт ва туризм |
| Nashr sanasi | 2025-09-05 |
| Jild | 4 |
| Son | 24 |
| Til | O‘zbek |
маркетинг в социальных медиа, анализ данных, Высшие учебные заведения, social media marketing, data analytics, Higher education institutions, ijtimoiy media marketing, ma’lumotlar tahlili, Oliy ta’lim muassasalari
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