Oliy ta’lim muassasalari uchun ma’lumotlar tahlili (data analytics) asosida ijtimoiy media kоmpaniyalarini boshqarish modeli

Bakhtiyorova, Nigina

Иқтисодиёт ва туризм · 2025-yil

Annotatsiya

This study develops a scientifically grounded data analytics-based model formanaging social media campaigns in higher education institutions. The proposed modelencompasses the stages of data collection, cleaning, processing, visualization, and strategicdecision-making based on analytical results. It enables the identification of user activity patterns,audience segments, content effectiveness, and key performance indicators of campaigns. Thefindings contribute to optimizing universities’ digital marketing efforts, enhancing brand image,and implementing innovative approaches to attract prospective students.

Maqola ma’lumotlari
MualliflarBakhtiyorova, Nigina
JurnalИқтисодиёт ва туризм
NashriyotБухоро давлат университети
ISSN2004-2024
Nashr sanasi2025-09-05
Jild4
Son24
TilO‘zbek
Ilmiy sohaIqtisodiyot
Indeksga qo‘shilgan2026-08-26

Maqolaning asl sahifasi

Kalit so‘zlar

маркетинг в социальных медиа, анализ данных, Высшие учебные заведения, social media marketing, data analytics, Higher education institutions, ijtimoiy media marketing, ma’lumotlar tahlili, Oliy ta’lim muassasalari

Ilmiy soha

Iqtisodiyot

Iqtibos keltirish

APABakhtiyorova, Nigina (2025). OLIY TA’LIM MUASSASALARI UCHUN MA’LUMOTLAR TAHLILI (DATA ANALYTICS) ASOSIDA IJTIMOIY MEDIA KОMPANIYALARINI BOSHQARISH MODELI. Иқтисодиёт ва туризм, 4(24). https://interjournal.uz/index.php/journals/article/view/367
GOST (OAK)Bakhtiyorova, Nigina OLIY TA’LIM MUASSASALARI UCHUN MA’LUMOTLAR TAHLILI (DATA ANALYTICS) ASOSIDA IJTIMOIY MEDIA KОMPANIYALARINI BOSHQARISH MODELI // Иқтисодиёт ва туризм. – 2025. – T. 4, № 24.
MLABakhtiyorova, Nigina. “OLIY TA’LIM MUASSASALARI UCHUN MA’LUMOTLAR TAHLILI (DATA ANALYTICS) ASOSIDA IJTIMOIY MEDIA KОMPANIYALARINI BOSHQARISH MODELI.” Иқтисодиёт ва туризм, 4(24), 2025. https://interjournal.uz/index.php/journals/article/view/367
ChicagoBakhtiyorova, Nigina. “OLIY TA’LIM MUASSASALARI UCHUN MA’LUMOTLAR TAHLILI (DATA ANALYTICS) ASOSIDA IJTIMOIY MEDIA KОMPANIYALARINI BOSHQARISH MODELI.” Иқтисодиёт ва туризм, 4(24) (2025). https://interjournal.uz/index.php/journals/article/view/367
HarvardBakhtiyorova, Nigina (2025) ‘OLIY TA’LIM MUASSASALARI UCHUN MA’LUMOTLAR TAHLILI (DATA ANALYTICS) ASOSIDA IJTIMOIY MEDIA KОMPANIYALARINI BOSHQARISH MODELI’, Иқтисодиёт ва туризм, 4(24). https://interjournal.uz/index.php/journals/article/view/367
BibTeX
@article{bakhtiyorovanigina2025,
  title = {OLIY TA’LIM MUASSASALARI UCHUN MA’LUMOTLAR TAHLILI (DATA ANALYTICS) ASOSIDA IJTIMOIY MEDIA KОMPANIYALARINI BOSHQARISH MODELI},
  author = {Bakhtiyorova, Nigina},
  journal = {Иқтисодиёт ва туризм},
  year = {2025},
  volume = {4},
  number = {24},
  url = {https://interjournal.uz/index.php/journals/article/view/367}
}

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