Sun’iy intellekt va machine learning asosida oliy ta’lim muassasalarida targeting va reklama samaradorligini oshirish modeli.

Bakhtiyorova, Nigina

Иқтисодиёт ва туризм · 2025-yil

Annotatsiya

This paper explores the potential of applying Artificial Intelligence (AI) andMachine Learning (ML) technologies to enhance targeting strategies and advertising effectivenessin higher education institutions. The proposed model enables precise audience segmentation,personalized communication, and predictive analytics to optimize marketing campaigns. Byintegrating centralized data systems and behavioral analysis, universities can improve resourceallocation, increase reach, and strengthen their competitiveness in the educational market. Theresearch provides a data-driven foundation for implementing smart targeting approaches in digitalmarketing for higher education

Maqola ma’lumotlari
MualliflarBakhtiyorova, Nigina
JurnalИқтисодиёт ва туризм
NashriyotБухоро давлат университети
ISSN2004-2024
Nashr sanasi2025-10-28
Jild5
Son25
TilO‘zbek
Ilmiy sohaIqtisodiyot
Indeksga qo‘shilgan2026-08-26

Maqolaning asl sahifasi

Kalit so‘zlar

машинное обучение, таргетинг, Искусственный интеллект, machine learning, targeting, Artificial Intelligence, mashinaviy o‘qitish, targeting, Sun’iy intellekt

Ilmiy soha

Iqtisodiyot

Iqtibos keltirish

APABakhtiyorova, Nigina (2025). SUN’IY INTELLEKT VA MACHINE LEARNING ASOSIDA OLIY TA’LIM MUASSASALARIDA TARGETING VA REKLAMA SAMARADORLIGINI OSHIRISH MODELI.. Иқтисодиёт ва туризм, 5(25). https://interjournal.uz/index.php/journals/article/view/377
GOST (OAK)Bakhtiyorova, Nigina SUN’IY INTELLEKT VA MACHINE LEARNING ASOSIDA OLIY TA’LIM MUASSASALARIDA TARGETING VA REKLAMA SAMARADORLIGINI OSHIRISH MODELI. // Иқтисодиёт ва туризм. – 2025. – T. 5, № 25.
MLABakhtiyorova, Nigina. “SUN’IY INTELLEKT VA MACHINE LEARNING ASOSIDA OLIY TA’LIM MUASSASALARIDA TARGETING VA REKLAMA SAMARADORLIGINI OSHIRISH MODELI..” Иқтисодиёт ва туризм, 5(25), 2025. https://interjournal.uz/index.php/journals/article/view/377
ChicagoBakhtiyorova, Nigina. “SUN’IY INTELLEKT VA MACHINE LEARNING ASOSIDA OLIY TA’LIM MUASSASALARIDA TARGETING VA REKLAMA SAMARADORLIGINI OSHIRISH MODELI..” Иқтисодиёт ва туризм, 5(25) (2025). https://interjournal.uz/index.php/journals/article/view/377
HarvardBakhtiyorova, Nigina (2025) ‘SUN’IY INTELLEKT VA MACHINE LEARNING ASOSIDA OLIY TA’LIM MUASSASALARIDA TARGETING VA REKLAMA SAMARADORLIGINI OSHIRISH MODELI.’, Иқтисодиёт ва туризм, 5(25). https://interjournal.uz/index.php/journals/article/view/377
BibTeX
@article{bakhtiyorovanigina2025,
  title = {SUN’IY INTELLEKT VA MACHINE LEARNING ASOSIDA OLIY TA’LIM MUASSASALARIDA TARGETING VA REKLAMA SAMARADORLIGINI OSHIRISH MODELI.},
  author = {Bakhtiyorova, Nigina},
  journal = {Иқтисодиёт ва туризм},
  year = {2025},
  volume = {5},
  number = {25},
  url = {https://interjournal.uz/index.php/journals/article/view/377}
}

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