The effectiveness of social media platforms in promoting tourist destinations: analysis and recommendations

Khalimova, Nigina

Иқтисодиёт ва туризм · 2025-yil

Annotatsiya

This study examines the effectiveness of social media platforms in promoting touristdestinations and influencing traveler behavior. Using a mixed-methods approach combiningsurveys, interviews, and content analysis, results show that TikTok and Instagram are the mosteffective platforms for engagement and destination promotion. Authentic storytelling, usergenerated content, and visual appeal significantly enhance destination image and travel intention.The study concludes that data-driven, authentic, and emotionally resonant strategies are essentialfor maximizing social media’s impact on tourism marketing and sustainable destinationdevelopment.

Maqola ma’lumotlari
MualliflarKhalimova, Nigina
JurnalИқтисодиёт ва туризм
NashriyotБухоро давлат университети
ISSN2004-2024
Nashr sanasi2025-10-28
Jild4
Son24
TilIngliz
Ilmiy sohaIqtisodiyot
Indeksga qo‘shilgan2026-08-26

Maqolaning asl sahifasi

Kalit so‘zlar

Social media marketing, tourism promotion, destination branding, digital marketing

Ilmiy soha

Iqtisodiyot

Iqtibos keltirish

APAKhalimova, Nigina (2025). THE EFFECTIVENESS OF SOCIAL MEDIA PLATFORMS IN PROMOTING TOURIST DESTINATIONS: ANALYSIS AND RECOMMENDATIONS. Иқтисодиёт ва туризм, 4(24). https://interjournal.uz/index.php/journals/article/view/374
GOST (OAK)Khalimova, Nigina THE EFFECTIVENESS OF SOCIAL MEDIA PLATFORMS IN PROMOTING TOURIST DESTINATIONS: ANALYSIS AND RECOMMENDATIONS // Иқтисодиёт ва туризм. – 2025. – T. 4, № 24.
MLAKhalimova, Nigina. “THE EFFECTIVENESS OF SOCIAL MEDIA PLATFORMS IN PROMOTING TOURIST DESTINATIONS: ANALYSIS AND RECOMMENDATIONS.” Иқтисодиёт ва туризм, 4(24), 2025. https://interjournal.uz/index.php/journals/article/view/374
ChicagoKhalimova, Nigina. “THE EFFECTIVENESS OF SOCIAL MEDIA PLATFORMS IN PROMOTING TOURIST DESTINATIONS: ANALYSIS AND RECOMMENDATIONS.” Иқтисодиёт ва туризм, 4(24) (2025). https://interjournal.uz/index.php/journals/article/view/374
HarvardKhalimova, Nigina (2025) ‘THE EFFECTIVENESS OF SOCIAL MEDIA PLATFORMS IN PROMOTING TOURIST DESTINATIONS: ANALYSIS AND RECOMMENDATIONS’, Иқтисодиёт ва туризм, 4(24). https://interjournal.uz/index.php/journals/article/view/374
BibTeX
@article{khalimovanigina2025,
  title = {THE EFFECTIVENESS OF SOCIAL MEDIA PLATFORMS IN PROMOTING TOURIST DESTINATIONS: ANALYSIS AND RECOMMENDATIONS},
  author = {Khalimova, Nigina},
  journal = {Иқтисодиёт ва туризм},
  year = {2025},
  volume = {4},
  number = {24},
  url = {https://interjournal.uz/index.php/journals/article/view/374}
}

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