This study examines the effectiveness of social media platforms in promoting touristdestinations and influencing traveler behavior. Using a mixed-methods approach combiningsurveys, interviews, and content analysis, results show that TikTok and Instagram are the mosteffective platforms for engagement and destination promotion. Authentic storytelling, usergenerated content, and visual appeal significantly enhance destination image and travel intention.The study concludes that data-driven, authentic, and emotionally resonant strategies are essentialfor maximizing social media’s impact on tourism marketing and sustainable destinationdevelopment.
| Mualliflar | Khalimova, Nigina |
|---|---|
| Jurnal | Иқтисодиёт ва туризм |
| Nashr sanasi | 2025-10-28 |
| Jild | 4 |
| Son | 24 |
| Til | Ingliz |
Social media marketing, tourism promotion, destination branding, digital marketing
мақолада глобализм шароитида ёш авлодни Ватанга муҳаббат,садоқатруҳида тарбиялашда музей туризмини ривожлантиришнинг давлат томонид
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