This article analyzes modern approaches to improving digital marketing activities in industrial enterprises of the Bukhara region. The development of digital technologies requires a revision of marketing strategies for industrial enterprises. The article examines digital marketing tools such as content marketing, SEO, social media marketing, email marketing, data analytics, and artificial intelligence, and their application in enterprises. Additionally, the impact of digital marketing on enhancing the competitiveness of industrial enterprises is analyzed, and recommendations are provided for increasing efficiency through modern digital strategies.
| Mualliflar | Rajabova , Mohichehra, Ражабова , Мохичехра, Rajabova, Mohichehra |
|---|---|
| Jurnal | Рақамли иқтисодиёт |
| Nashriyot | Рақамли иқтисодиёт тадқиқотлари маркази |
| Nashr sanasi | 2025-07-22 |
| Jild | 8 |
| Son | 8 |
| Betlar | 151-167 |
| Til | Ingliz |
| Ilmiy soha | Iqtisodiyot |
| Indeksga qo‘shilgan | 2026-08-27 |
raqamli marketing, sanoat korxonalari, Buxoro viloyati, SEO, ijtimoiy media marketingi, elektron pochta marketingi, ma’lumotlar tahlili, sun’iy intellekt, raqobatbardoshlik, zamonaviy yondashuvlar., digital marketing, industrial enterprises, Bukhara region, SEO, social media marketing, email marketing, data analytics, artificial intelligence, competitiveness, modern approaches., raqamli marketing, sanoat korxonalari, Buxoro viloyati, SEO, ijtimoiy media marketingi, elektron pochta marketingi, ma’lumotlar tahlili, sun’iy intellekt, raqobatbardoshlik, zamonaviy yondashuvlar.
| APA | Rajabova , Mohichehra, Ражабова , Мохичехра, & Rajabova, Mohichehra (2025). MODERN APPROACHES TO IMPROVING DIGITAL MARKETING ACTIVITIES IN INDUSTRIAL ENTERPRISES OF THE BUKHARA REGION. Рақамли иқтисодиёт, 8(8), 151-167. https://inlibrary.uz/index.php/digital-economy/article/view/110492 |
|---|---|
| GOST (OAK) | Rajabova , Mohichehra, Ражабова , Мохичехра, Rajabova, Mohichehra MODERN APPROACHES TO IMPROVING DIGITAL MARKETING ACTIVITIES IN INDUSTRIAL ENTERPRISES OF THE BUKHARA REGION // Рақамли иқтисодиёт. – 2025. – T. 8, № 8. – P. 151-167. |
| MLA | Rajabova , Mohichehra, Ражабова , Мохичехра, and Rajabova, Mohichehra. “MODERN APPROACHES TO IMPROVING DIGITAL MARKETING ACTIVITIES IN INDUSTRIAL ENTERPRISES OF THE BUKHARA REGION.” Рақамли иқтисодиёт, 8(8), 151-167, 2025. https://inlibrary.uz/index.php/digital-economy/article/view/110492 |
| Chicago | Rajabova , Mohichehra, Ражабова , Мохичехра, and Rajabova, Mohichehra. “MODERN APPROACHES TO IMPROVING DIGITAL MARKETING ACTIVITIES IN INDUSTRIAL ENTERPRISES OF THE BUKHARA REGION.” Рақамли иқтисодиёт, 8(8), 151-167 (2025). https://inlibrary.uz/index.php/digital-economy/article/view/110492 |
| Harvard | Rajabova , Mohichehra, Ражабова , Мохичехра, and Rajabova, Mohichehra (2025) ‘MODERN APPROACHES TO IMPROVING DIGITAL MARKETING ACTIVITIES IN INDUSTRIAL ENTERPRISES OF THE BUKHARA REGION’, Рақамли иқтисодиёт, 8(8), 151-167. https://inlibrary.uz/index.php/digital-economy/article/view/110492 |
| BibTeX | @article{rajabovamohichehra2025,
title = {MODERN APPROACHES TO IMPROVING DIGITAL MARKETING ACTIVITIES IN INDUSTRIAL ENTERPRISES OF THE BUKHARA REGION},
author = {Rajabova , Mohichehra and Ражабова , Мохичехра and Rajabova, Mohichehra},
journal = {Рақамли иқтисодиёт},
year = {2025},
volume = {8},
number = {8},
pages = {151-167},
url = {https://inlibrary.uz/index.php/digital-economy/article/view/110492}
} |
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