This article examines the lexical-semantic, morphological, and stylistic behavior of English borrowings and Anglicisms in contemporary Uzbek fashion discourse. Global fashion networks, international brands, social media, e-commerce, and digital advertising have accelerated the circulation of English-origin vocabulary in Uzbek. The study focuses on recurrent units such as trend, brend/brand, dizayner/designer, oversize, hoodie, streetwear, outfit, premium, vintage, and casual. A qualitative design combining descriptive, comparative, semantic, and discourse analysis is used. The findings show a continuum of adaptation: established forms can take Uzbek suffixes, while newer items often preserve English spelling. Hybrid constructions such as oversize futbolka, premium material, and trenddagi model demonstrate integration into Uzbek grammatical patterns. Anglicisms also perform nominative, evaluative, stylistic, and identity-related functions. The article recommends corpus-based monitoring, terminological normalization, and register-sensitive use of rapidly changing fashion vocabulary.
| Mualliflar | Surayyo ZUBAYDULLAYEVA |
|---|---|
| Jurnal | Ўзбекистон Миллий университети хабарлари |
| Nashriyot | Ўзбекистон Миллий университети |
| ISSN | 2181-7324, 3093-8996 |
| Nashr sanasi | 2026-10-28 |
| Jild | 1 |
| Son | 1.14 |
| Betlar | 269-271 |
| Til | Ingliz |
| Ilmiy soha | Filologiya |
| Indeksga qo‘shilgan | 2026-10-29 |
Fashion discourse, Anglicism, lexical borrowing, Uzbek language, English loanwords, fashion terminology, language contact, lexical adaptation, globalization, digital communication., Дискурс моды, англицизм, лексическое заимствование, узбекский язык, английские заимствования, терминология моды, языковые контакты, лексическая адаптация, глобализация, цифровая коммуникация.
| APA | Surayyo ZUBAYDULLAYEVA (2026). BORROWINGS AND ANGLICISMS IN CONTEMPORARY UZBEK FASHION DISCOURSE. Ўзбекистон Миллий университети хабарлари, 1(1.14), 269-271. https://journals.nuu.uz/index.php/actanuuz/article/view/15645 |
|---|---|
| GOST (OAK) | Surayyo ZUBAYDULLAYEVA BORROWINGS AND ANGLICISMS IN CONTEMPORARY UZBEK FASHION DISCOURSE // Ўзбекистон Миллий университети хабарлари. – 2026. – T. 1, № 1.14. – P. 269-271. |
| MLA | Surayyo ZUBAYDULLAYEVA. “BORROWINGS AND ANGLICISMS IN CONTEMPORARY UZBEK FASHION DISCOURSE.” Ўзбекистон Миллий университети хабарлари, 1(1.14), 269-271, 2026. https://journals.nuu.uz/index.php/actanuuz/article/view/15645 |
| Chicago | Surayyo ZUBAYDULLAYEVA. “BORROWINGS AND ANGLICISMS IN CONTEMPORARY UZBEK FASHION DISCOURSE.” Ўзбекистон Миллий университети хабарлари, 1(1.14), 269-271 (2026). https://journals.nuu.uz/index.php/actanuuz/article/view/15645 |
| Harvard | Surayyo ZUBAYDULLAYEVA (2026) ‘BORROWINGS AND ANGLICISMS IN CONTEMPORARY UZBEK FASHION DISCOURSE’, Ўзбекистон Миллий университети хабарлари, 1(1.14), 269-271. https://journals.nuu.uz/index.php/actanuuz/article/view/15645 |
| BibTeX | @article{surayyozubaydullayeva2026,
title = {BORROWINGS AND ANGLICISMS IN CONTEMPORARY UZBEK FASHION DISCOURSE},
author = {Surayyo ZUBAYDULLAYEVA},
journal = {Ўзбекистон Миллий университети хабарлари},
year = {2026},
volume = {1},
number = {1.14},
pages = {269-271},
url = {https://journals.nuu.uz/index.php/actanuuz/article/view/15645}
} |
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