Agrosanoat korxonalarida marketing faoliyatini takomillashtirish

Ergashxodjayeva Shaxnoza Djasurovna, Xayrullayev Ismoil Xojiakbar oʻgʻli, Yorqulov Gʻulom Mirzo

Marketing · 2026-yil

Annotatsiya

The article examined ways to improve marketing in Uzbekistan’s agro-industrial enterprises. Academic literature, statistics, and investment portal materials were synthesised through systems analysis, comparison, and grouping. Fruit and vegetable export volumes, values, average unit values, and destination markets were examined. Marketing development opportunities were classified into organisational, information, product and branding, distribution, and human and financial resource areas. Recommendations addressed segmentation, assortment renewal, value-based pricing, digital communications, and export diversification. Supplier cooperation and logistics coordination received attention. Preparation, implementation, and expansion stages were outlined. Sales, customer base, profit, and export indicators were proposed for monitoring progress and guiding subsequent marketing decisions.

Maqola ma’lumotlari
MualliflarErgashxodjayeva Shaxnoza Djasurovna, Xayrullayev Ismoil Xojiakbar oʻgʻli, Yorqulov Gʻulom Mirzo
JurnalMarketing
NashriyotТошкент давлат иқтисодиёт университети
ISSN3060-4621
Nashr sanasi2026-10-15
Son10
Betlar333-344
TilO‘zbek
Ilmiy sohaIqtisodiyot
DOI10.67668/mj/2026iss10/2226
Indeksga qo‘shilgan2026-10-29

DOI: 10.67668/mj/2026iss10/2226 · Maqolaning asl sahifasi

Kalit so‘zlar

agrosanoat korxonalari, marketing strategiyasi, bozor segmentatsiyasi, mahsulot siyosati, brend, taqsimot kanallari, raqamli marketing, eksport diversifikatsiyasi, qiymat zanjiri, агропромышленные предприятия, маркетинговая стратегия, сегментация рынка, товарная политика, бренд, каналы распределения, цифровой маркетинг, диверсификация экспорта, цепочка создания стоимости, agro-industrial enterprises, marketing strategy, market segmentation, product policy, brand, distribution channels, digital marketing, export diversification, value chain

Ilmiy soha

Iqtisodiyot

Iqtibos keltirish

APAErgashxodjayeva Shaxnoza Djasurovna, Xayrullayev Ismoil Xojiakbar oʻgʻli, & Yorqulov Gʻulom Mirzo (2026). AGROSANOAT KORXONALARIDA MARKETING FAOLIYATINI TAKOMILLASHTIRISH. Marketing, (10), 333-344. https://doi.org/10.67668/mj/2026iss10/2226
GOST (OAK)Ergashxodjayeva Shaxnoza Djasurovna, Xayrullayev Ismoil Xojiakbar oʻgʻli, Yorqulov Gʻulom Mirzo AGROSANOAT KORXONALARIDA MARKETING FAOLIYATINI TAKOMILLASHTIRISH // Marketing. – 2026. – № 10. – B. 333-344. – DOI: 10.67668/mj/2026iss10/2226.
MLAErgashxodjayeva Shaxnoza Djasurovna, Xayrullayev Ismoil Xojiakbar oʻgʻli, and Yorqulov Gʻulom Mirzo. “AGROSANOAT KORXONALARIDA MARKETING FAOLIYATINI TAKOMILLASHTIRISH.” Marketing, (10), 333-344, 2026. https://doi.org/10.67668/mj/2026iss10/2226
ChicagoErgashxodjayeva Shaxnoza Djasurovna, Xayrullayev Ismoil Xojiakbar oʻgʻli, and Yorqulov Gʻulom Mirzo. “AGROSANOAT KORXONALARIDA MARKETING FAOLIYATINI TAKOMILLASHTIRISH.” Marketing, (10), 333-344 (2026). https://doi.org/10.67668/mj/2026iss10/2226
HarvardErgashxodjayeva Shaxnoza Djasurovna, Xayrullayev Ismoil Xojiakbar oʻgʻli, and Yorqulov Gʻulom Mirzo (2026) ‘AGROSANOAT KORXONALARIDA MARKETING FAOLIYATINI TAKOMILLASHTIRISH’, Marketing, (10), 333-344. https://doi.org/10.67668/mj/2026iss10/2226
BibTeX
@article{ergashxodjayevashaxnozadjasurovna2026,
  title = {AGROSANOAT KORXONALARIDA MARKETING FAOLIYATINI TAKOMILLASHTIRISH},
  author = {Ergashxodjayeva Shaxnoza Djasurovna and Xayrullayev Ismoil Xojiakbar oʻgʻli and Yorqulov Gʻulom Mirzo},
  journal = {Marketing},
  year = {2026},
  number = {10},
  pages = {333-344},
  doi = {10.67668/mj/2026iss10/2226},
  url = {https://doi.org/10.67668/mj/2026iss10/2226}
}

Boshqa maqola uchun iqtibos tayyorlash

Marketing jurnalidan boshqa maqolalar

Marketing — barcha maqolalar · 2026-yil arxivi

Ergashxodjayeva Shaxnoza Djasurovna — boshqa maqolalari

Iqtisodiyot sohasidagi boshqa maqolalar

Iqtisodiyot sohasidagi OAK jurnallari