The role of strategic management in driving digital transformation and organizational performance in the banking sector: evidence from Uzbekistan

Safarova Nasiba Gulmurod qizi

Marketing · 2026-yil

Annotatsiya

The article examined the relationship between strategic management, digital transformation and organizational performance in Uzbekistan’s commercial banking sector. A comparative case-study approach drew on Central Bank of Uzbekistan (CBU) statistics, banks’ financial disclosures and TBC Bank Group’s published results. Seven banks were examined: NBU, SQB, Ipoteka-bank, Hamkorbank, Kapitalbank, TBC Bank Uzbekistan and Anorbank. Remote-banking customer counts reported for 1 July and 1 October 2025 were compared. Counts increased for most selected banks, while the decline recorded for TBC indicated the need to clarify reporting definitions. Banking-sector assets grew from UZS 751.7 trillion on 1 December 2024 to UZS 892.9 trillion on 1 December 2025, and sector ROA and ROE rose from 1.4% to 2.2% and from 6.6% to 12.4%. The evidence confirmed growing digital reach and showed that a bank-level panel was needed to estimate its causal effect on profitability.

Maqola ma’lumotlari
MualliflarSafarova Nasiba Gulmurod qizi
JurnalMarketing
NashriyotТошкент давлат иқтисодиёт университети
ISSN3060-4621
Nashr sanasi2026-10-15
Son10
Betlar311-320
TilIngliz
Ilmiy sohaIqtisodiyot
DOI10.67668/mj/2026iss10/2224
Indeksga qo‘shilgan2026-10-28

DOI: 10.67668/mj/2026iss10/2224 · Maqolaning asl sahifasi

Kalit so‘zlar

strategik boshqaruv, raqamli transformatsiya, bank sektori, tashkiliy samaradorlik, dinamik imkoniyatlar, masofaviy bank xizmatlari, qiyosiy keys-tadqiqot, Oʻzbekiston, стратегический менеджмент, цифровая трансформация, банковский сектор, организационная эффективность, динамические способности, дистанционное банковское обслуживание, сравнительный кейс-анализ, Узбекистан, strategic management, digital transformation, banking, organizational performance, dynamic capabilities, remote banking, comparative case study, Uzbekistan

Ilmiy soha

Iqtisodiyot

Iqtibos keltirish

APASafarova Nasiba Gulmurod qizi (2026). THE ROLE OF STRATEGIC MANAGEMENT IN DRIVING DIGITAL TRANSFORMATION AND ORGANIZATIONAL PERFORMANCE IN THE BANKING SECTOR: EVIDENCE FROM UZBEKISTAN. Marketing, (10), 311-320. https://doi.org/10.67668/mj/2026iss10/2224
GOST (OAK)Safarova Nasiba Gulmurod qizi THE ROLE OF STRATEGIC MANAGEMENT IN DRIVING DIGITAL TRANSFORMATION AND ORGANIZATIONAL PERFORMANCE IN THE BANKING SECTOR: EVIDENCE FROM UZBEKISTAN // Marketing. – 2026. – № 10. – P. 311-320. – DOI: 10.67668/mj/2026iss10/2224.
MLASafarova Nasiba Gulmurod qizi. “THE ROLE OF STRATEGIC MANAGEMENT IN DRIVING DIGITAL TRANSFORMATION AND ORGANIZATIONAL PERFORMANCE IN THE BANKING SECTOR: EVIDENCE FROM UZBEKISTAN.” Marketing, (10), 311-320, 2026. https://doi.org/10.67668/mj/2026iss10/2224
ChicagoSafarova Nasiba Gulmurod qizi. “THE ROLE OF STRATEGIC MANAGEMENT IN DRIVING DIGITAL TRANSFORMATION AND ORGANIZATIONAL PERFORMANCE IN THE BANKING SECTOR: EVIDENCE FROM UZBEKISTAN.” Marketing, (10), 311-320 (2026). https://doi.org/10.67668/mj/2026iss10/2224
HarvardSafarova Nasiba Gulmurod qizi (2026) ‘THE ROLE OF STRATEGIC MANAGEMENT IN DRIVING DIGITAL TRANSFORMATION AND ORGANIZATIONAL PERFORMANCE IN THE BANKING SECTOR: EVIDENCE FROM UZBEKISTAN’, Marketing, (10), 311-320. https://doi.org/10.67668/mj/2026iss10/2224
BibTeX
@article{safarovanasibagulmurodqizi2026,
  title = {THE ROLE OF STRATEGIC MANAGEMENT IN DRIVING DIGITAL TRANSFORMATION AND ORGANIZATIONAL PERFORMANCE IN THE BANKING SECTOR: EVIDENCE FROM UZBEKISTAN},
  author = {Safarova Nasiba Gulmurod qizi},
  journal = {Marketing},
  year = {2026},
  number = {10},
  pages = {311-320},
  doi = {10.67668/mj/2026iss10/2224},
  url = {https://doi.org/10.67668/mj/2026iss10/2224}
}

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