Xizmat koʻrsatish korxonalarida marketing tadqiqotlarini tashkil etish va takomillashtirish yoʻnalishlari (“Fulfil” MChJ misolida)

Ergashxodjayeva Shaxnoza Djasurovna, Chorshanbiyev Farrux, Mamatov Alisher

Marketing · 2026-yil

Annotatsiya

The article examined marketing research organisation in service enterprises using FULFIL LLC as a case. Literature review, descriptive case analysis, and synthesis of qualitative company information were applied. Expert partnerships, audience development, digital communications, and online educational product sales were described. Experts and end consumers were distinguished as separate stakeholder groups. A conceptual marketing funnel and indicators covering lead cost, webinar attendance, payment conversion, and customer acquisition cost were proposed. Recommendations addressed audience needs assessment, standardised sales records, and post-purchase feedback. Consistent indicator definitions and empirical testing using internal reports and consumer surveys were identified as priorities for subsequent research.

Maqola ma’lumotlari
MualliflarErgashxodjayeva Shaxnoza Djasurovna, Chorshanbiyev Farrux, Mamatov Alisher
JurnalMarketing
NashriyotТошкент давлат иқтисодиёт университети
ISSN3060-4621
Nashr sanasi2026-10-15
Son10
Betlar300-310
TilO‘zbek
Ilmiy sohaIqtisodiyot
DOI10.67668/mj/2026iss10/2223
Indeksga qo‘shilgan2026-10-28

DOI: 10.67668/mj/2026iss10/2223 · Maqolaning asl sahifasi

Kalit so‘zlar

marketing tadqiqotlari, xizmatlar marketingi, onlayn taʼlim, maqsadli auditoriya, marketing voronkasi, lid narxi, konversiya, mijoz jalb qilish xarajati, qayta aloqa, FULFIL MCHJ, маркетинговые исследования, маркетинг услуг, онлайнобразование, целевая аудитория, маркетинговая воронка, стоимость лида, конверсия, стоимость привлечения клиента, обратная связь, ООО FULFIL, marketing research, services marketing, online education, target audience, marketing funnel, cost per lead, conversion, customer acquisition cost, feedback, FULFIL LLC

Ilmiy soha

Iqtisodiyot

Iqtibos keltirish

APAErgashxodjayeva Shaxnoza Djasurovna, Chorshanbiyev Farrux, & Mamatov Alisher (2026). XIZMAT KOʻRSATISH KORXONALARIDA MARKETING TADQIQOTLARINI TASHKIL ETISH VA TAKOMILLASHTIRISH YOʻNALISHLARI (“FULFIL” MCHJ MISOLIDA). Marketing, (10), 300-310. https://doi.org/10.67668/mj/2026iss10/2223
GOST (OAK)Ergashxodjayeva Shaxnoza Djasurovna, Chorshanbiyev Farrux, Mamatov Alisher XIZMAT KOʻRSATISH KORXONALARIDA MARKETING TADQIQOTLARINI TASHKIL ETISH VA TAKOMILLASHTIRISH YOʻNALISHLARI (“FULFIL” MCHJ MISOLIDA) // Marketing. – 2026. – № 10. – B. 300-310. – DOI: 10.67668/mj/2026iss10/2223.
MLAErgashxodjayeva Shaxnoza Djasurovna, Chorshanbiyev Farrux, and Mamatov Alisher. “XIZMAT KOʻRSATISH KORXONALARIDA MARKETING TADQIQOTLARINI TASHKIL ETISH VA TAKOMILLASHTIRISH YOʻNALISHLARI (“FULFIL” MCHJ MISOLIDA).” Marketing, (10), 300-310, 2026. https://doi.org/10.67668/mj/2026iss10/2223
ChicagoErgashxodjayeva Shaxnoza Djasurovna, Chorshanbiyev Farrux, and Mamatov Alisher. “XIZMAT KOʻRSATISH KORXONALARIDA MARKETING TADQIQOTLARINI TASHKIL ETISH VA TAKOMILLASHTIRISH YOʻNALISHLARI (“FULFIL” MCHJ MISOLIDA).” Marketing, (10), 300-310 (2026). https://doi.org/10.67668/mj/2026iss10/2223
HarvardErgashxodjayeva Shaxnoza Djasurovna, Chorshanbiyev Farrux, and Mamatov Alisher (2026) ‘XIZMAT KOʻRSATISH KORXONALARIDA MARKETING TADQIQOTLARINI TASHKIL ETISH VA TAKOMILLASHTIRISH YOʻNALISHLARI (“FULFIL” MCHJ MISOLIDA)’, Marketing, (10), 300-310. https://doi.org/10.67668/mj/2026iss10/2223
BibTeX
@article{ergashxodjayevashaxnozadjasurovna2026,
  title = {XIZMAT KOʻRSATISH KORXONALARIDA MARKETING TADQIQOTLARINI TASHKIL ETISH VA TAKOMILLASHTIRISH YOʻNALISHLARI (“FULFIL” MCHJ MISOLIDA)},
  author = {Ergashxodjayeva Shaxnoza Djasurovna and Chorshanbiyev Farrux and Mamatov Alisher},
  journal = {Marketing},
  year = {2026},
  number = {10},
  pages = {300-310},
  doi = {10.67668/mj/2026iss10/2223},
  url = {https://doi.org/10.67668/mj/2026iss10/2223}
}

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