Chakana savdo korxonalarida raqamli marketingdan foydalanish samaradorligi

Ergashxodjayeva Shaxnoza Djasurovna, Karimov Sunnat Rustamovich, Shavkatov Doston Rustamovich

Marketing · 2026-yil

Annotatsiya

The article examined the effectiveness of digital marketing tools in retail enterprises from theoretical and practical perspectives. It described the main digital marketing channels (website, social media, search engines, e-mail and messengers) and their role in retail. Performance indicators (CTR, conversion rate, CPA, CAC, ROMI, LTV) were systematised as formulas, and their calculation was illustrated with a hypothetical example. Using Mediapark, a leading home appliance and electronics retail chain in Uzbekistan, as a case, the companyʼs digital channels were analysed on the basis of open sources, development reserves were identified, and recommendations on omnichannel analytics, content strategy and customer segmentation were proposed.

Maqola ma’lumotlari
MualliflarErgashxodjayeva Shaxnoza Djasurovna, Karimov Sunnat Rustamovich, Shavkatov Doston Rustamovich
JurnalMarketing
NashriyotТошкент давлат иқтисодиёт университети
ISSN3060-4621
Nashr sanasi2026-10-15
Son10
Betlar201-209
TilO‘zbek
Ilmiy sohaIqtisodiyot
DOI10.67668/mj/2026iss10/2208
Indeksga qo‘shilgan2026-10-25

DOI: 10.67668/mj/2026iss10/2208 · Maqolaning asl sahifasi

Kalit so‘zlar

raqamli marketing, chakana savdo, onlayn savdo, omnikanal, ijtimoiy tarmoqlar, marketing samaradorligi, ROMI, Mediapark, цифровой маркетинг, розничная торговля, онлайн-продажи, омниканальность, социальные сети, эффективность маркетинга, ROMI, Mediapark, digital marketing, retail, online sales, omnichannel, social media, marketing effectiveness, ROMI, Mediapark

Ilmiy soha

Iqtisodiyot

Iqtibos keltirish

APAErgashxodjayeva Shaxnoza Djasurovna, Karimov Sunnat Rustamovich, & Shavkatov Doston Rustamovich (2026). CHAKANA SAVDO KORXONALARIDA RAQAMLI MARKETINGDAN FOYDALANISH SAMARADORLIGI. Marketing, (10), 201-209. https://doi.org/10.67668/mj/2026iss10/2208
GOST (OAK)Ergashxodjayeva Shaxnoza Djasurovna, Karimov Sunnat Rustamovich, Shavkatov Doston Rustamovich CHAKANA SAVDO KORXONALARIDA RAQAMLI MARKETINGDAN FOYDALANISH SAMARADORLIGI // Marketing. – 2026. – № 10. – B. 201-209. – DOI: 10.67668/mj/2026iss10/2208.
MLAErgashxodjayeva Shaxnoza Djasurovna, Karimov Sunnat Rustamovich, and Shavkatov Doston Rustamovich. “CHAKANA SAVDO KORXONALARIDA RAQAMLI MARKETINGDAN FOYDALANISH SAMARADORLIGI.” Marketing, (10), 201-209, 2026. https://doi.org/10.67668/mj/2026iss10/2208
ChicagoErgashxodjayeva Shaxnoza Djasurovna, Karimov Sunnat Rustamovich, and Shavkatov Doston Rustamovich. “CHAKANA SAVDO KORXONALARIDA RAQAMLI MARKETINGDAN FOYDALANISH SAMARADORLIGI.” Marketing, (10), 201-209 (2026). https://doi.org/10.67668/mj/2026iss10/2208
HarvardErgashxodjayeva Shaxnoza Djasurovna, Karimov Sunnat Rustamovich, and Shavkatov Doston Rustamovich (2026) ‘CHAKANA SAVDO KORXONALARIDA RAQAMLI MARKETINGDAN FOYDALANISH SAMARADORLIGI’, Marketing, (10), 201-209. https://doi.org/10.67668/mj/2026iss10/2208
BibTeX
@article{ergashxodjayevashaxnozadjasurovna2026,
  title = {CHAKANA SAVDO KORXONALARIDA RAQAMLI MARKETINGDAN FOYDALANISH SAMARADORLIGI},
  author = {Ergashxodjayeva Shaxnoza Djasurovna and Karimov Sunnat Rustamovich and Shavkatov Doston Rustamovich},
  journal = {Marketing},
  year = {2026},
  number = {10},
  pages = {201-209},
  doi = {10.67668/mj/2026iss10/2208},
  url = {https://doi.org/10.67668/mj/2026iss10/2208}
}

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