Yellow tourism - provisionally defined here as tourism oriented toward affective brightness, festivity, and the deliberatecultivation of hedonic experience - occupies an under-theorised position within the broader taxonomy of tourism types. This articleexamines the conceptual foundations, socio-cultural mechanics, and economic dimensions of yellow tourism through a multidisciplinarylens, drawing on consumer psychology, tourism geography, and cultural theory. The argument proceeds in three movements: first, bysituating yellow tourism within existing typological frameworks and exposing the limitations of prevailing affect-neutral classifications;second, by interrogating the spectatorial and participatory logics that govern festive travel behaviour; and third, by assessing theproductive tensions between community wellbeing and the commodification of collective joy
| Mualliflar | Samiev , Siroj, Ochilova , Guli |
|---|---|
| Jurnal | Innovation science and technologiy |
| Nashr sanasi | 2026-06-01 |
| Jild | 2 |
| Son | 6 |
| Til | Ingliz |
| DOI | 10.5281/zenodo.20969944 |
DOI: 10.5281/zenodo.20969944 · Maqolaning asl sahifasi
yellow tourism, festive tourism, mobility, affective geographies, experience economy, tourism typology
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