Ushbu maqola nodavlat oliy ta’lim muassasalarida marketing faoliyatining tizimli rivojlanishdagi o‘rni va uningsamaradorligini oshirish yo‘llarini o‘rganishga bag‘ishlangan. Maqolada marketing nazariyasi, ta’lim xizmatlari bozorixususiyatlari hamda nodavlat oliy ta’lim muassasalarida qo‘llanilayotgan marketing strategiyalari tahlil qilinadi. Tadqiqotjarayonida so‘rovnomalar, intervyular, SWOT-tahlil va statistik ma’lumotlardan foydalangan holda nodavlat OTMlarningmarketing faoliyatidagi kuchli va zaif tomonlari aniqlangan. Shu asosda samaradorlikni oshirish uchun brend imidjinirivojlantirish, raqamli marketing vositalaridan keng foydalanish, abituriyentlarni jalb qilishning innovatsion usullarini tatbiqetish kabi tavsiyalar ishlab chiqilgan. Maqola xorijiy tajribalarni o‘rganish va ularni mahalliy sharoitga moslashtirish orqalinodavlat OTMlarning raqobatbardoshligini oshirishga qaratilgan ilmiy-amaliy hissa sifatida qimmatlidir
| Mualliflar | Yuldashov , Isomiddin |
|---|---|
| Jurnal | Innovation science and technologiy |
| Nashr sanasi | 2025-11-01 |
| Jild | 1 |
| Son | 11 |
| Til | Ingliz |
| DOI | 10.5281/zenodo.17757060 |
DOI: 10.5281/zenodo.17757060 · Maqolaning asl sahifasi
nodavlat oliy ta’lim muassasalari, marketing faoliyati, tizimli rivojlanish, samaradorlik, brend, raqamli marketing, abituriyentlarni jalb qilish
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