In a competitive and uncertain market environment, strengthening a company’s marketing focus and makingwell-informed management decisions requires comprehensive marketing analysis. This is particularly relevant forcompanies operating in the light industry sector, which is highly sensitive to fluctuations in consumer demand. Therefore,effective product promotion necessitates the application of modern marketing analysis methods. This article analyzes theinfluence of seasonality and price range on sales volume using the example of a branded carpet retail chain
| Mualliflar | Usmanov , Ilkhom |
|---|---|
| Jurnal | Innovation science and technologiy |
| Nashr sanasi | 2025-11-01 |
| Jild | 1 |
| Son | 11 |
| Til | Ingliz |
| DOI | 10.5281/zenodo.17757054 |
DOI: 10.5281/zenodo.17757054 · Maqolaning asl sahifasi
brand network, sales volume, seasonality, assortment, price.
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