This article explores the concept of the Virtual Linguistic Personality (VLP) and examines the socio-pragmatic features of gender-specific self-presentation in Uzbek digital communication. Based on a representative corpus of online user profiles, nicknames, avatars, posts, and comments across YouTube, Telegram, and Instagram, we construct a structural model of the Uzbek VLP consisting of fourdistinct layers: identificational, verbal-semantic, pragmatic, and interactive. The research analyzes the structural and semantic composition of nicknames and explores how gender is performatively indexed in digital texts. While female VLPs tend to employ emotional-evaluative vocabulary, positive reinforcement, and polite softening strategies, male VLPs are characterized by greater directness, argumentative stance, technical terminology, and ironical/confrontational forms. Crucially, the paper demonstrates that digital anonymity and platform affordances loosen rigid gender boundaries, turning digital gender indexicality into a dynamic, context-dependent communicative role rather than a fixed biological marker. The findings contribute to the understanding of identity construction in non-Western digital spaces.
| Mualliflar | Toshkuzieva, Madinakhon |
|---|---|
| Jurnal | Science time |
| Nashr sanasi | 2026-06-18 |
| Jild | 4 |
| Son | 6/1 |
| Betlar | 353-358 |
| Til | Ingliz |
| DOI | 10.66345/stj.6838 |
DOI: 10.66345/stj.6838 · Maqolaning asl sahifasi
virtual linguistic personality, digital identity, nicknames, socio-pragmatics, genderspecific discourse, politeness strategies, computer-mediated communication
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