Use of innovative marketing technologies to ensure the interests of the local population in pilgrimage tourism

Azizova , Sugdiyona, Азизова , Сугдиёна, Azizova , Sugdiyona

Иқтисодий тараққиёт ва таҳлил · 2026-yil

Annotatsiya

This article analyzes the importance of innovative marketing technologies in ensuring the interests of the local population in pilgrimage tourism. The study examined the development trends of pilgrimage tourism, its impact on the local economy, as well as the effectiveness of digital marketing tools, destination branding, and approaches to public tourism. A SWOT analysis was also conducted to identify existing strengths and weaknesses, opportunities, and threats in the development of pilgrimage tourism. The research results show that the effective use of innovative marketing technologies is an important factor in the development of pilgrimage tourism, supporting local entrepreneurship, creating jobs, and increasing the tourist attractiveness of regions. At the end of the article, practical recommendations aimed at improving pilgrimage tourism services and ensuring the interests of the local population were developed

Maqola ma’lumotlari
MualliflarAzizova , Sugdiyona, Азизова , Сугдиёна, Azizova , Sugdiyona
JurnalИқтисодий тараққиёт ва таҳлил
NashriyotЎзбекистон иқтисодиётини ривожлантиришнинг илмий-тадқиқот маркази
ISSN2992-877X
Nashr sanasi2026-07-31
Jild4
Son7
Betlar41-49
TilIngliz
Ilmiy sohaIqtisodiyot
DOI10.60078/2992-877x-2026-vol4-iss7-pp41-49
Indeksga qo‘shilgan2026-08-27

DOI: 10.60078/2992-877x-2026-vol4-iss7-pp41-49 · Maqolaning asl sahifasi

Kalit so‘zlar

pilgrimage tourism, innovative marketing technologies, digital marketing, local community benefits, destination branding, community-based tourism, паломнический туризм, инновационные маркетинговые технологии, цифровой маркетинг, интересы местного населения, брендинг туристских дестинаций, туризм, ziyorat turizmi, innovatsion marketing texnologiyalari, raqamli marketing, mahalliy aholi manfaatlari, destinatsiya brendingi, mahalliy turizm

Ilmiy soha

Iqtisodiyot

Iqtibos keltirish

APAAzizova , Sugdiyona, Азизова , Сугдиёна, & Azizova , Sugdiyona (2026). USE OF INNOVATIVE MARKETING TECHNOLOGIES TO ENSURE THE INTERESTS OF THE LOCAL POPULATION IN PILGRIMAGE TOURISM. Иқтисодий тараққиёт ва таҳлил, 4(7), 41-49. https://doi.org/10.60078/2992-877x-2026-vol4-iss7-pp41-49
GOST (OAK)Azizova , Sugdiyona, Азизова , Сугдиёна, Azizova , Sugdiyona USE OF INNOVATIVE MARKETING TECHNOLOGIES TO ENSURE THE INTERESTS OF THE LOCAL POPULATION IN PILGRIMAGE TOURISM // Иқтисодий тараққиёт ва таҳлил. – 2026. – T. 4, № 7. – P. 41-49. – DOI: 10.60078/2992-877x-2026-vol4-iss7-pp41-49.
MLAAzizova , Sugdiyona, Азизова , Сугдиёна, and Azizova , Sugdiyona. “USE OF INNOVATIVE MARKETING TECHNOLOGIES TO ENSURE THE INTERESTS OF THE LOCAL POPULATION IN PILGRIMAGE TOURISM.” Иқтисодий тараққиёт ва таҳлил, 4(7), 41-49, 2026. https://doi.org/10.60078/2992-877x-2026-vol4-iss7-pp41-49
ChicagoAzizova , Sugdiyona, Азизова , Сугдиёна, and Azizova , Sugdiyona. “USE OF INNOVATIVE MARKETING TECHNOLOGIES TO ENSURE THE INTERESTS OF THE LOCAL POPULATION IN PILGRIMAGE TOURISM.” Иқтисодий тараққиёт ва таҳлил, 4(7), 41-49 (2026). https://doi.org/10.60078/2992-877x-2026-vol4-iss7-pp41-49
HarvardAzizova , Sugdiyona, Азизова , Сугдиёна, and Azizova , Sugdiyona (2026) ‘USE OF INNOVATIVE MARKETING TECHNOLOGIES TO ENSURE THE INTERESTS OF THE LOCAL POPULATION IN PILGRIMAGE TOURISM’, Иқтисодий тараққиёт ва таҳлил, 4(7), 41-49. https://doi.org/10.60078/2992-877x-2026-vol4-iss7-pp41-49
BibTeX
@article{azizovasugdiyona2026,
  title = {USE OF INNOVATIVE MARKETING TECHNOLOGIES TO ENSURE THE INTERESTS OF THE LOCAL POPULATION IN PILGRIMAGE TOURISM},
  author = {Azizova , Sugdiyona and Азизова , Сугдиёна and Azizova , Sugdiyona},
  journal = {Иқтисодий тараққиёт ва таҳлил},
  year = {2026},
  volume = {4},
  number = {7},
  pages = {41-49},
  doi = {10.60078/2992-877x-2026-vol4-iss7-pp41-49},
  url = {https://doi.org/10.60078/2992-877x-2026-vol4-iss7-pp41-49}
}

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