This article reviews the role and practical effectiveness of innovative marketing technologies in the development of the regional tourism sector of Uzbekistan. In recent years, as global tourism steadily recovers from the pandemic, digital technologies, AR/VR, IoT infrastructures, big data analytics and digital platforms are becoming the main driving forces of tourism services. The existing tourism potential, current problems and weaknesses in marketing are systematically analyzed in the regions of the country, in particular in the Fergana Valley, Samarkand, Bukhara, Khiva, Tashkent city and mountainous regions. The results of the research show that the incomplete use of innovative marketing tools limits the competitiveness of regions in the international market. Also, introduction of AR/VR-based virtual tours, IoT infrastructure, digital branding, mobile applications and content marketing to the regions can increase the flow of tourists, improve service quality and increase investment attractiveness. In the article, proposals for modernization of tourism infrastructure, creation of regional brands, strengthening of digital marketing and expansion of smart services have been developed through the implementation of innovative technologies.
| Mualliflar | Azizova , Sugdiyona, Азизова , Сугдиёна, Azizova , Sug‘diyona |
|---|---|
| Jurnal | Илғор иқтисодиёт ва педагогик технологиялар |
| Nashriyot | Тошкент давлат иқтисодиёт университети ҳузуридаги «Ўзбекистон иқтисодиётини ривожлантиришнинг илмий асослари ва муаммолари» илмий-тадқиқот маркази |
| ISSN | 1994-2025 |
| Nashr sanasi | 2026-08-30 |
| Jild | 3 |
| Son | 4 |
| Betlar | 451-459 |
| Til | Ingliz |
| Ilmiy soha | Iqtisodiyot |
| DOI | 10.60078/3060-4842-2026-vol3-iss4-pp451-459 |
| Indeksga qo‘shilgan | 2026-09-06 |
DOI: 10.60078/3060-4842-2026-vol3-iss4-pp451-459 · Maqolaning asl sahifasi
regional tourism, innovative marketing, AR/VR technologies, IoT infrastructure, tourism branding, digital marketing, smart tourism, big data analytics, virtual tours, regional competitiveness, tourism development in Uzbekistan, региональный туризм, инновационный маркетинг, технологии AR/VR, инфраструктура IoT, туристический брендинг, цифровой маркетинг, умный туризм, аналитика больших данных, виртуальные туры, региональная конкурентоспособность, развитие туризма в Узбекистане, hududiy turizm, innovatsion marketing, AR/VR texnologiyalari, IoT infratuzilmasi, turizm brendingi, raqamli marketing, aqlli turizm, katta ma’lumotlar tahlili, virtual sayohatlar, hududiy raqobatbardoshlik, O‘zbekistonda turizmni rivojlantirish
| APA | Azizova , Sugdiyona, Азизова , Сугдиёна, & Azizova , Sug‘diyona (2026). REGIONAL TOURISM DEVELOPMENT DIRECTIONS THROUGH INNOVATIVE MARKETING. Илғор иқтисодиёт ва педагогик технологиялар, 3(4), 451-459. https://doi.org/10.60078/3060-4842-2026-vol3-iss4-pp451-459 |
|---|---|
| GOST (OAK) | Azizova , Sugdiyona, Азизова , Сугдиёна, Azizova , Sug‘diyona REGIONAL TOURISM DEVELOPMENT DIRECTIONS THROUGH INNOVATIVE MARKETING // Илғор иқтисодиёт ва педагогик технологиялар. – 2026. – T. 3, № 4. – P. 451-459. – DOI: 10.60078/3060-4842-2026-vol3-iss4-pp451-459. |
| MLA | Azizova , Sugdiyona, Азизова , Сугдиёна, and Azizova , Sug‘diyona. “REGIONAL TOURISM DEVELOPMENT DIRECTIONS THROUGH INNOVATIVE MARKETING.” Илғор иқтисодиёт ва педагогик технологиялар, 3(4), 451-459, 2026. https://doi.org/10.60078/3060-4842-2026-vol3-iss4-pp451-459 |
| Chicago | Azizova , Sugdiyona, Азизова , Сугдиёна, and Azizova , Sug‘diyona. “REGIONAL TOURISM DEVELOPMENT DIRECTIONS THROUGH INNOVATIVE MARKETING.” Илғор иқтисодиёт ва педагогик технологиялар, 3(4), 451-459 (2026). https://doi.org/10.60078/3060-4842-2026-vol3-iss4-pp451-459 |
| Harvard | Azizova , Sugdiyona, Азизова , Сугдиёна, and Azizova , Sug‘diyona (2026) ‘REGIONAL TOURISM DEVELOPMENT DIRECTIONS THROUGH INNOVATIVE MARKETING’, Илғор иқтисодиёт ва педагогик технологиялар, 3(4), 451-459. https://doi.org/10.60078/3060-4842-2026-vol3-iss4-pp451-459 |
| BibTeX | @article{azizovasugdiyona2026,
title = {REGIONAL TOURISM DEVELOPMENT DIRECTIONS THROUGH INNOVATIVE MARKETING},
author = {Azizova , Sugdiyona and Азизова , Сугдиёна and Azizova , Sug‘diyona},
journal = {Илғор иқтисодиёт ва педагогик технологиялар},
year = {2026},
volume = {3},
number = {4},
pages = {451-459},
doi = {10.60078/3060-4842-2026-vol3-iss4-pp451-459},
url = {https://doi.org/10.60078/3060-4842-2026-vol3-iss4-pp451-459}
} |
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