In the article, the essence and concept of the formation of services marketing, the legislation and features of the development of the services industry are studied, requirements for the strategy of services marketing are developed. Methodological approaches are proposed, which give the opportunity to choose marketing strategies aimed at ensuring the superiority of service enterprises in the competition.
| Mualliflar | Nabieva , Nilufar, Набиева , Нилуфар, Набиева , Нилуфар |
|---|---|
| Jurnal | Жамият ва инновациялар / Общество и инновации / Society and innovations |
| Nashr sanasi | 2021-08-30 |
| Jild | 2 |
| Son | 4 |
| Betlar | 19-26 |
| Til | O‘zbek |
| DOI | 10.47689/2181-1415-vol2-iss4-pp19-26 |
DOI: 10.47689/2181-1415-vol2-iss4-pp19-26 · Maqolaning asl sahifasi
сфера услуг, стратегия, маркетинговая стратегия, цифровая экономика, маркетинг, service sector, strategy, marketing strategy, digital economy, marketing, хизмат кўрсатиш соҳаси, стратегия, маркетинг стратегияси, рақамли иқтисодиёт, маркетинг
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Жамият ва инновациялар / Общество и инновации / Society and innovations — barcha maqolalar