ASSESSMENT OF PRICING STRATEGIES APPLIED BY LEADING RETAIL CHAINS IN UZBEKISTAN

DEBERDIYEV, Anvar

Муҳандислик ва Иқтисодиёт · 2026-yil

Annotatsiya

This study provides an empirical and comparative assessment of pricing strategies applied by leading retailchains in Uzbekistan. Based on the cases of Korzinka, Makro, and Havas, the research evaluates the price index, promotionalintensity, price variation, and private label positioning. The findings indicate the emergence of discount (EDLP),hybrid, and High-Low pricing models in the Uzbek retail market. The study scientifically confirms the decisive role of pricingstrategy in ensuring market segmentation and competitive advantage

Maqola ma’lumotlari
MualliflarDEBERDIYEV, Anvar
JurnalМуҳандислик ва Иқтисодиёт
Nashr sanasi2026-03-01
Jild4
Son3
TilIngliz

Kalit so‘zlar

retail trade, pricing strategy, EDLP, High-Low pricing, retail concentration, promotion, private label, Uzbek retail market.

Ilmiy soha

Муҳандислик ва Иқтисодиёт jurnalidan boshqa maqolalar

Муҳандислик ва Иқтисодиёт — barcha maqolalar