Assessment of pricing strategies applied by leading retail chains in Uzbekistan

DEBERDIYEV, Anvar

Муҳандислик ва Иқтисодиёт · 2026-yil

Annotatsiya

This study provides an empirical and comparative assessment of pricing strategies applied by leading retailchains in Uzbekistan. Based on the cases of Korzinka, Makro, and Havas, the research evaluates the price index, promotionalintensity, price variation, and private label positioning. The findings indicate the emergence of discount (EDLP),hybrid, and High-Low pricing models in the Uzbek retail market. The study scientifically confirms the decisive role of pricingstrategy in ensuring market segmentation and competitive advantage

Maqola ma’lumotlari
MualliflarDEBERDIYEV, Anvar
JurnalМуҳандислик ва Иқтисодиёт
NashriyotПлеханов номидаги Россия иқтисодиёти университетининг Тошкент шаҳридаги филиали
ISSN3060-463X, 3060-463X
Nashr sanasi2026-03-01
Jild4
Son3
TilIngliz
Ilmiy sohaIqtisodiyot
Indeksga qo‘shilgan2026-08-26

Maqolaning asl sahifasi

Kalit so‘zlar

retail trade, pricing strategy, EDLP, High-Low pricing, retail concentration, promotion, private label, Uzbek retail market.

Ilmiy soha

Iqtisodiyot

Iqtibos keltirish

APADEBERDIYEV, Anvar (2026). ASSESSMENT OF PRICING STRATEGIES APPLIED BY LEADING RETAIL CHAINS IN UZBEKISTAN. Муҳандислик ва Иқтисодиёт, 4(3). https://muhandislik-iqtisodiyot.uz/index.php/journal/article/view/2868
GOST (OAK)DEBERDIYEV, Anvar ASSESSMENT OF PRICING STRATEGIES APPLIED BY LEADING RETAIL CHAINS IN UZBEKISTAN // Муҳандислик ва Иқтисодиёт. – 2026. – T. 4, № 3.
MLADEBERDIYEV, Anvar. “ASSESSMENT OF PRICING STRATEGIES APPLIED BY LEADING RETAIL CHAINS IN UZBEKISTAN.” Муҳандислик ва Иқтисодиёт, 4(3), 2026. https://muhandislik-iqtisodiyot.uz/index.php/journal/article/view/2868
ChicagoDEBERDIYEV, Anvar. “ASSESSMENT OF PRICING STRATEGIES APPLIED BY LEADING RETAIL CHAINS IN UZBEKISTAN.” Муҳандислик ва Иқтисодиёт, 4(3) (2026). https://muhandislik-iqtisodiyot.uz/index.php/journal/article/view/2868
HarvardDEBERDIYEV, Anvar (2026) ‘ASSESSMENT OF PRICING STRATEGIES APPLIED BY LEADING RETAIL CHAINS IN UZBEKISTAN’, Муҳандислик ва Иқтисодиёт, 4(3). https://muhandislik-iqtisodiyot.uz/index.php/journal/article/view/2868
BibTeX
@article{deberdiyevanvar2026,
  title = {ASSESSMENT OF PRICING STRATEGIES APPLIED BY LEADING RETAIL CHAINS IN UZBEKISTAN},
  author = {DEBERDIYEV, Anvar},
  journal = {Муҳандислик ва Иқтисодиёт},
  year = {2026},
  volume = {4},
  number = {3},
  url = {https://muhandislik-iqtisodiyot.uz/index.php/journal/article/view/2868}
}

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