THE EFFECT OF STABLE AND DYNAMIC PRICING ON CONSUMER BEHAVIOR

Deberdiyev, Anvar

Innovation science and technologiy · 2026-yil

Annotatsiya

This article empirically examines the impact of stable and dynamic pricing models on consumerbehavior. The findings show that a stable pricing model strengthens consumer trust and brand loyalty, whereasa dynamic pricing model increases short-term purchase intentions. The study substantiates the importance ofbalancing long-term and short-term factors when developing a pricing strategy.

Maqola ma’lumotlari
MualliflarDeberdiyev, Anvar
JurnalInnovation science and technologiy
Nashr sanasi2026-05-01
Jild2
Son5
TilIngliz
DOI10.5281/zenodo.20138631

Kalit so‘zlar

pricing strategy, stable pricing, dynamic pricing, consumer behavior, price fairness, brand loyalty.

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