The article examines the phenomenon of code-switching in Internet discourse as one of the key strategies of modern digital communication. Theoretical foundations from R. Jakobson to P. Blom, J. Gumperz, Sh. Poplack, and C. Myers-Scotton are discussed, along with their application in online interaction. Based on examples from Instagram, Telegram, and YouTube, it is shown that code-switching is not a deviation from linguistic norms but a means of expressing emotions, irony, and identity, adapting messages to multilingual audiences. The study concludes that a hybrid norm of online communication is emerging within English-, Russian-, and Uzbek-speaking digital spaces.
| Mualliflar | Редактор, Главный |
|---|---|
| Jurnal | Lingvospektr |
| Nashr sanasi | 2026-02-06 |
| Jild | 1 |
| Son | 1 |
| Betlar | 118-123 |
| Til | Ingliz |
Code-switching, Internet discourse, multimodal communication, digital linguistics, bilingualism, social media, pragmatics of online communication
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