This article examines the didactic potential of advertising and PR texts in the process of teaching the Uzbek language. The purpose of advertising texts and PR communication is to increase the brevity, accuracy, harmony of style and creative approach. It also highlights the ways to develop a culture of communication, critical thinking, and advertising through the study and analysis of such texts. The results of the study show that integrating advertising and PR texts into the teaching process enriches the methodology of teaching the Uzbek language, strengthens the modern communicative approach and serves to increase the language competence of students. The didactic shows that the effectiveness of cultural adaptation. advertising texts, as a powerful tool for influencing social consciousness, requires intercultural competence. Advertising and PR texts cover a wide range of areas. Advertising is designed to promote a product or service attract consumer attention, and stimulate sale texts are characterized by the fact that they are aimed at creating a positive image of on organization, brand or person, establishing effective communication with the public. Advertising is considered a type of communication. The study examines the importance of accuracy, reliability, and creativity.
| Mualliflar | Эркинова , Холида Актамовна |
|---|---|
| Jurnal | Lingvospektr |
| Nashr sanasi | 2026-01-07 |
| Jild | 12 |
| Son | 1 |
| Betlar | 153-159 |
| Til | O‘zbek |
Реклама, коммуникация, стилистические, средства, текст, возникновение рекламы, рr-текст, Reklama, kommunikatsiya, stilistik vositalar, matn, reklamaning paydo bo‘lishi, PR matn, Advertising, communication, stylistic means, text, appearance of advertising, PR- text
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