APPLICATION OF ARTIFICIAL INTELLIGENCE AND CHATBOTS IN HOSPITALITY AND TOURISM SERVICES

XODJAYEVA, Mavlyuda

Ислом тафаккури – Исламская мысль – Islamic thought – · 2026-yil

Annotatsiya

This scientific article provides an in-depth analysis of the application ofartificial intelligence (Al) and chatbot technologies in the modern tourism and hospitality services sector. In recent years, the rapid development of digital technologies has become a crucial tool in automating and optimizing the processes of providing tourism services, as well as enhancing customer-oriented approaches. In particular, the use of chatbots has improved service quality and expanded the ability to respond to customer needs in real-time. The article covers the theoretical foundations of artificial intelligence and chatbots, their technological features, applications in global and national practices, advantages, existing challenges, and promising directions. Based on the research results, scientifically grounded recommendations for further development of digital innovations in the tourism sector are provided.

Maqola ma’lumotlari
MualliflarXODJAYEVA, Mavlyuda
JurnalИслом тафаккури – Исламская мысль – Islamic thought –
Nashr sanasi2026-05-16
Jild8
Son2
Betlar121-125
TilO‘zbek

Kalit so‘zlar

искусственный интеллект, чат-бот, цифровые технологии, гостиничный сервис, туристические услуги, автоматизация, клиентский опыт, цифровая трансформация, умное обслуживание, инновации в туризме, artificial intelligence, chatbot, digital technologies, hospitality service, tourism services, automation, customer experience, digital transformation, smart service, tourism innovations, sun’iy intellekt, chatbot, raqamli texnologiyalar, mehmonxona xizmati, turistik xizmatlar, avtomatlashtirish, mijoz tajribasi, raqamli transformatsiya, aqlli xizmat ko‘rsatish, turizm innovatsiyalari

Ilmiy soha

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