This study investigates linguocultural variations in speech etiquette within English-language media, examining how linguistic practices mirror cultural norms and social values across television, radio, print, and internet platforms. By means of politeness theory and pragmatics, the article identifies key techniques like modal verbs (could, would), indirect speech acts, irony, euphemisms and humor to navigate politeness, formality, and social hierarchy. Differences between British and American media demonstrate variable cultural priorities: British content prefers indirect and formal language, whereas American media uses direct and informal language. Euphemisms, honorifics, and nonverbal cues further reveal how speech etiquette balances social harmony with truthfulness. Results show that these language decisions not only influence audience involvement but also reveal deeper cultural values including respect, face-saving, and social peace. The study emphasizes the importance of speech etiquette in fostering cross-cultural communication and media literacy as English media becomes more globalized. By elucidating the interaction between language, culture, and speech etiquette, this study makes contribution to cross-cultural proficiency and pinpoints the dynamic role of speech norms in maintaining polite behaviour and identity within media discourse.
| Mualliflar | Олимжанова , Сарвиноз |
|---|---|
| Jurnal | Lingvospektr |
| Nashr sanasi | 2025-05-02 |
| Jild | 4 |
| Son | 1 |
| Betlar | 537-541 |
| Til | Ingliz |
речевой этикет, англоязычные медиа, лингвокультурная вариативность, язык и культура, вежливость, прагматика, межкультурная коммуникация., Speech Etiquette, English Media, Linguocultural Variation, Language and Culture, Politeness, Pragmatics, Cross-cultural Communication
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