This article explores the distinctive features of advertising texts in English and Uzbek from a comparative perspective. Advertising texts serve as powerful tools of persuasion, aiming to influence consumer behavior through emotionally charged and culturally resonant language. The study focuses on the linguistic and stylistic elements commonly found in advertisements, including lexical choices, sentence structures, and the use of color-related vocabulary. A special emphasis is placed on psycholinguistic aspects, particularly how language and cultural context shape the perception of advertisements in different linguistic communities. The analysis draws on a corpus of selected advertisements from various media sources, offering insights into the similarities and differences between the two languages. Results show that English advertisements tend to be more direct, emotionally expressive, and globally oriented, while Uzbek advertisements often reflect traditional values, politeness strategies, and culturally embedded expressions. The article contributes to a deeper understanding of cross-cultural advertising practices and highlights the role of language in shaping consumer perception.
| Mualliflar | Амонова , Мунаввар |
|---|---|
| Jurnal | Lingvospektr |
| Nashriyot | Ўзбекистон давлат жаҳон тиллари университети, “Modern Scientific Research” MChJ |
| ISSN | 3060-4958 |
| Nashr sanasi | 2025-05-02 |
| Jild | 4 |
| Son | 1 |
| Betlar | 243-247 |
| Til | Ingliz |
| Ilmiy soha | Filologiya |
| Indeksga qo‘shilgan | 2026-08-26 |
реклама, рекламные тексты, грамматические ошибки, графика, английский язык, узбекский язык., reklama, reklama matnlari, grammatik xatolar, grafikalar, ingliz tili, o‘zbek tili., advertising, advertising texts, grammatical mistakes, graphics, English language, Uzbek language.
| APA | Амонова , Мунаввар (2025). Different characteristics of English and Uzbek advertising texts. Lingvospektr, 4(1), 243-247. https://lingvospektr.uz/index.php/lngsp/article/view/654 |
|---|---|
| GOST (OAK) | Амонова , Мунаввар Different characteristics of English and Uzbek advertising texts // Lingvospektr. – 2025. – T. 4, № 1. – P. 243-247. |
| MLA | Амонова , Мунаввар. “Different characteristics of English and Uzbek advertising texts.” Lingvospektr, 4(1), 243-247, 2025. https://lingvospektr.uz/index.php/lngsp/article/view/654 |
| Chicago | Амонова , Мунаввар. “Different characteristics of English and Uzbek advertising texts.” Lingvospektr, 4(1), 243-247 (2025). https://lingvospektr.uz/index.php/lngsp/article/view/654 |
| Harvard | Амонова , Мунаввар (2025) ‘Different characteristics of English and Uzbek advertising texts’, Lingvospektr, 4(1), 243-247. https://lingvospektr.uz/index.php/lngsp/article/view/654 |
| BibTeX | @article{article2025,
title = {Different characteristics of English and Uzbek advertising texts},
author = {Амонова , Мунаввар},
journal = {Lingvospektr},
year = {2025},
volume = {4},
number = {1},
pages = {243-247},
url = {https://lingvospektr.uz/index.php/lngsp/article/view/654}
} |
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