Strategic marketing, student attraction, and financial sustainability in universities: evidence from Uzbekistan and central Asia

Inomiddin Imomov

Marketing · 2026-yil

Annotatsiya

Mazkur tadqiqotda Oʻzbekiston va Markaziy Osiyo oliy taʼlim muassasalaridastrategik marketingning talabalarni jalb etish, institutsional reputatsiya hamdamoliyaviy barqarorlikka taʼsirini oʻrganilgan. Raqobatning kuchayishi, demografikoʻsish, xalqaro integratsiya va xususiy sektor kengayishi sharoitida universitetlarbozorga yoʻnaltirilgan strategiyalarni qoʻllashi zarur. Tadqiqot oliy taʼlim marketinginazariyasi, brending modellari va institutsional barqarorlik konsepsiyalari asosida olibborildi. Natijalar strategik marketing talabalar sonining oshishi, kontrakt tushumlaribarqarorligi, brend obroʻsi va manfaatdor tomonlar bilan aloqalarni yaxshilashga ijobiytaʼsir koʻrsatishini aniqladi. Raqamli marketing, universitet brendinggi va xizmat sifatiboshqaruvi eng muhim omillar sifatida baholandi. Tadqiqotda universitet rahbarlarihamda siyosatchilar uchun amaliy takliflar berilgan.

Maqola ma’lumotlari
MualliflarInomiddin Imomov
JurnalMarketing
NashriyotТошкент давлат иқтисодиёт университети
ISSN3060-4621
Nashr sanasi2026-05-11
Son5
TilIngliz
Ilmiy sohaIqtisodiyot
DOI10.67668/mj/2026iss5/996
Indeksga qo‘shilgan2026-08-26

DOI: 10.67668/mj/2026iss5/996 · Maqolaning asl sahifasi

Kalit so‘zlar

strategic marketing, higher education, university branding, student attraction, financial sustainability, Uzbekistan, Central Asia.

Ilmiy soha

Iqtisodiyot

Iqtibos keltirish

APAInomiddin Imomov (2026). STRATEGIC MARKETING, STUDENT ATTRACTION, AND FINANCIAL SUSTAINABILITY IN UNIVERSITIES: EVIDENCE FROM UZBEKISTAN AND CENTRAL ASIA. Marketing, (5). https://doi.org/10.67668/mj/2026iss5/996
GOST (OAK)Inomiddin Imomov STRATEGIC MARKETING, STUDENT ATTRACTION, AND FINANCIAL SUSTAINABILITY IN UNIVERSITIES: EVIDENCE FROM UZBEKISTAN AND CENTRAL ASIA // Marketing. – 2026. – № 5. – DOI: 10.67668/mj/2026iss5/996.
MLAInomiddin Imomov. “STRATEGIC MARKETING, STUDENT ATTRACTION, AND FINANCIAL SUSTAINABILITY IN UNIVERSITIES: EVIDENCE FROM UZBEKISTAN AND CENTRAL ASIA.” Marketing, (5), 2026. https://doi.org/10.67668/mj/2026iss5/996
ChicagoInomiddin Imomov. “STRATEGIC MARKETING, STUDENT ATTRACTION, AND FINANCIAL SUSTAINABILITY IN UNIVERSITIES: EVIDENCE FROM UZBEKISTAN AND CENTRAL ASIA.” Marketing, (5) (2026). https://doi.org/10.67668/mj/2026iss5/996
HarvardInomiddin Imomov (2026) ‘STRATEGIC MARKETING, STUDENT ATTRACTION, AND FINANCIAL SUSTAINABILITY IN UNIVERSITIES: EVIDENCE FROM UZBEKISTAN AND CENTRAL ASIA’, Marketing, (5). https://doi.org/10.67668/mj/2026iss5/996
BibTeX
@article{inomiddinimomov2026,
  title = {STRATEGIC MARKETING, STUDENT ATTRACTION, AND FINANCIAL SUSTAINABILITY IN UNIVERSITIES: EVIDENCE FROM UZBEKISTAN AND CENTRAL ASIA},
  author = {Inomiddin Imomov},
  journal = {Marketing},
  year = {2026},
  number = {5},
  doi = {10.67668/mj/2026iss5/996},
  url = {https://doi.org/10.67668/mj/2026iss5/996}
}

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