"University 4.0" model: digital marketing approach of universities during digital transformation

Xidoyatov Murod Batirovich

Marketing · 2025-yil

Annotatsiya

This article analyzes the significance of the digital transformation process in higher education institutions, particularly within the framework of the "University 4.0" model and changes in the education system. Modern higher education institutions have 128 evolved beyond their traditional knowledge dissemination function and have become an integral part of the innovation and entrepreneurial ecosystem. This paper examines the evolution of universities from 1.0 to 4.0, the optimization of educational processes through digital technologies and artificial intelligence, and advanced approaches. Additionally, the role and prospects of digital marketing and information technologies in the development of higher education are analyzed. The findings contribute to the development of scientifically grounded recommendations for enhancing university competitiveness and modernizing educational services.

Maqola ma’lumotlari
MualliflarXidoyatov Murod Batirovich
JurnalMarketing
NashriyotТошкент давлат иқтисодиёт университети
ISSN3060-4621
Nashr sanasi2025-02-28
Son2
TilIngliz
Ilmiy sohaIqtisodiyot
DOI10.67668/mj/2025iss2/321
Indeksga qo‘shilgan2026-10-18

DOI: 10.67668/mj/2025iss2/321 · Maqolaning asl sahifasi

Kalit so‘zlar

digital transformation, University 4.0, higher education, innovation, artificial intelligence, digital marketing, information technology, educational process, competitiveness, modernization, цифровая трансформация, Университет 4.0, высшее образование, инновации, искусственный интеллект, цифровой маркетинг, информационные технологии, образовательный процесс, конкурентоспособность, модернизация, raqamli transformatsiya, Universitet 4.0, oliy ta’lim, innovatsiya, sun’iy intellekt, raqamli marketing, axborot texnologiyalari, ta’lim jarayoni, raqobatbardoshlik, modernizatsiya

Ilmiy soha

Iqtisodiyot

Iqtibos keltirish

APAXidoyatov Murod Batirovich (2025). "UNIVERSITY 4.0" MODEL: DIGITAL MARKETING APPROACH OF UNIVERSITIES DURING DIGITAL TRANSFORMATION. Marketing, (2). https://doi.org/10.67668/mj/2025iss2/321
GOST (OAK)Xidoyatov Murod Batirovich "UNIVERSITY 4.0" MODEL: DIGITAL MARKETING APPROACH OF UNIVERSITIES DURING DIGITAL TRANSFORMATION // Marketing. – 2025. – № 2. – DOI: 10.67668/mj/2025iss2/321.
MLAXidoyatov Murod Batirovich. “"UNIVERSITY 4.0" MODEL: DIGITAL MARKETING APPROACH OF UNIVERSITIES DURING DIGITAL TRANSFORMATION.” Marketing, (2), 2025. https://doi.org/10.67668/mj/2025iss2/321
ChicagoXidoyatov Murod Batirovich. “"UNIVERSITY 4.0" MODEL: DIGITAL MARKETING APPROACH OF UNIVERSITIES DURING DIGITAL TRANSFORMATION.” Marketing, (2) (2025). https://doi.org/10.67668/mj/2025iss2/321
HarvardXidoyatov Murod Batirovich (2025) ‘"UNIVERSITY 4.0" MODEL: DIGITAL MARKETING APPROACH OF UNIVERSITIES DURING DIGITAL TRANSFORMATION’, Marketing, (2). https://doi.org/10.67668/mj/2025iss2/321
BibTeX
@article{xidoyatovmurodbatirovich2025,
  title = {"UNIVERSITY 4.0" MODEL: DIGITAL MARKETING APPROACH OF UNIVERSITIES DURING DIGITAL TRANSFORMATION},
  author = {Xidoyatov Murod Batirovich},
  journal = {Marketing},
  year = {2025},
  number = {2},
  doi = {10.67668/mj/2025iss2/321},
  url = {https://doi.org/10.67668/mj/2025iss2/321}
}

Boshqa maqola uchun iqtibos tayyorlash

Marketing jurnalidan boshqa maqolalar

Marketing — barcha maqolalar · 2025-yil arxivi

Xidoyatov Murod Batirovich — boshqa maqolalari

Iqtisodiyot sohasidagi boshqa maqolalar

Iqtisodiyot sohasidagi OAK jurnallari