Digital marketing tools in higher education institutions: socio-economic mechanisms of using social media marketing

Xamidov Obidjon Xafizovich, Baxtiyorova Nigina Ulugʻbek qizi

Marketing · 2025-yil

Annotatsiya

This article analyzes the socio -economic mechanisms of using digital marketing tools, particularly social media marketing, in higher education institutions. Social media platforms play a crucial role for universities in attracting students, shaping brand 415 image, popularizing scientific and educational content, and strengthening connections with alumni. The study explores the role of social media marketing in the higher education system, its effectiveness, and economic aspects. Furthermore, the article exami nes how higher education institutions can achieve economic sustainability, enhance education quality, and increase student engagement through social media marketing.

Maqola ma’lumotlari
MualliflarXamidov Obidjon Xafizovich, Baxtiyorova Nigina Ulugʻbek qizi
JurnalMarketing
NashriyotТошкент давлат иқтисодиёт университети
ISSN3060-4621
Nashr sanasi2025-02-28
Son2
TilIngliz
Ilmiy sohaIqtisodiyot
DOI10.67668/mj/2025iss2/319
Indeksga qo‘shilgan2026-10-18

DOI: 10.67668/mj/2025iss2/319 · Maqolaning asl sahifasi

Kalit so‘zlar

higher education institutions, digital marketing, social media marketing, education and technology, economic efficiency, student engagement, marketing strategies, brand image, scientific content distribution, высшие учебные заведения, цифровой маркетинг, маркетинг в социальных сетях, образование и технологии, экономическая эффективность, активность студентов, маркетинговые стратегии, имидж бренда, распространение научного контента, oliy taʼlim muassasalari, raqamli marketing, ijtimoiy media marketing, taʼlim va texnologiya, iqtisodiy samaradorlik, talabalar faolligi, marketing strategiyalari, brend imiji, ilmiy kontent tarqatish

Ilmiy soha

Iqtisodiyot

Iqtibos keltirish

APAXamidov Obidjon Xafizovich, & Baxtiyorova Nigina Ulugʻbek qizi (2025). DIGITAL MARKETING TOOLS IN HIGHER EDUCATION INSTITUTIONS: SOCIO-ECONOMIC MECHANISMS OF USING SOCIAL MEDIA MARKETING. Marketing, (2). https://doi.org/10.67668/mj/2025iss2/319
GOST (OAK)Xamidov Obidjon Xafizovich, Baxtiyorova Nigina Ulugʻbek qizi DIGITAL MARKETING TOOLS IN HIGHER EDUCATION INSTITUTIONS: SOCIO-ECONOMIC MECHANISMS OF USING SOCIAL MEDIA MARKETING // Marketing. – 2025. – № 2. – DOI: 10.67668/mj/2025iss2/319.
MLAXamidov Obidjon Xafizovich, and Baxtiyorova Nigina Ulugʻbek qizi. “DIGITAL MARKETING TOOLS IN HIGHER EDUCATION INSTITUTIONS: SOCIO-ECONOMIC MECHANISMS OF USING SOCIAL MEDIA MARKETING.” Marketing, (2), 2025. https://doi.org/10.67668/mj/2025iss2/319
ChicagoXamidov Obidjon Xafizovich, and Baxtiyorova Nigina Ulugʻbek qizi. “DIGITAL MARKETING TOOLS IN HIGHER EDUCATION INSTITUTIONS: SOCIO-ECONOMIC MECHANISMS OF USING SOCIAL MEDIA MARKETING.” Marketing, (2) (2025). https://doi.org/10.67668/mj/2025iss2/319
HarvardXamidov Obidjon Xafizovich, and Baxtiyorova Nigina Ulugʻbek qizi (2025) ‘DIGITAL MARKETING TOOLS IN HIGHER EDUCATION INSTITUTIONS: SOCIO-ECONOMIC MECHANISMS OF USING SOCIAL MEDIA MARKETING’, Marketing, (2). https://doi.org/10.67668/mj/2025iss2/319
BibTeX
@article{xamidovobidjonxafizovich2025,
  title = {DIGITAL MARKETING TOOLS IN HIGHER EDUCATION INSTITUTIONS: SOCIO-ECONOMIC MECHANISMS OF USING SOCIAL MEDIA MARKETING},
  author = {Xamidov Obidjon Xafizovich and Baxtiyorova Nigina Ulugʻbek qizi},
  journal = {Marketing},
  year = {2025},
  number = {2},
  doi = {10.67668/mj/2025iss2/319},
  url = {https://doi.org/10.67668/mj/2025iss2/319}
}

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