This article analyzes the socio -economic mechanisms of using digital marketing tools, particularly social media marketing, in higher education institutions. Social media platforms play a crucial role for universities in attracting students, shaping brand 415 image, popularizing scientific and educational content, and strengthening connections with alumni. The study explores the role of social media marketing in the higher education system, its effectiveness, and economic aspects. Furthermore, the article exami nes how higher education institutions can achieve economic sustainability, enhance education quality, and increase student engagement through social media marketing.
| Mualliflar | Xamidov Obidjon Xafizovich, Baxtiyorova Nigina Ulugʻbek qizi |
|---|---|
| Jurnal | Marketing |
| Nashr sanasi | 2025-02-28 |
| Son | 2 |
| Til | O‘zbek |
| DOI | 10.67668/mj/2025iss2/319 |
DOI: 10.67668/mj/2025iss2/319 · Maqolaning asl sahifasi
higher education institutions, digital marketing, social media marketing, education and technology, economic efficiency, student engagement, marketing strategies, brand image, scientific content distribution, высшие учебные заведения, цифровой маркетинг, маркетинг в социальных сетях, образование и технологии, экономическая эффективность, активность студентов, маркетинговые стратегии, имидж бренда, распространение научного контента, oliy taʼlim muassasalari, raqamli marketing, ijtimoiy media marketing, taʼlim va texnologiya, iqtisodiy samaradorlik, talabalar faolligi, marketing strategiyalari, brend imiji, ilmiy kontent tarqatish
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