O‘zbekiston oliy ta’lim muassasalarida raqamli brendni shakllantirishda ijtimoiy tarmoqlarning ta’siri

Xakimov Ziyodulla Axmadovich, Xidoyatov Murod Batirovich

Management and Economics Scientific Research Journal · 2025-yil

Annotatsiya

This article analyzes the role and effectiveness of social networks in shaping digitalbranding in higher education institutions of Uzbekistan. The study examines the growth of internet andsocial media users, the digital communication strategies of universities, and the use of content marketingtools to strengthen institutional brand image. The activity of leading universities such as TDIU, WIUT, IUT,TATU, and TTPU on social media is compared to identify best practices for effective digital branding. Theconclusion highlights the central role of social media within the digital marketing ecosystem and itsstrategic importance for universities in enhancing their reputation and student engagement.

Maqola ma’lumotlari
MualliflarXakimov Ziyodulla Axmadovich, Xidoyatov Murod Batirovich
JurnalManagement and Economics Scientific Research Journal
NashriyotТошкент менежмент ва иқтисодиёт институти
Nashr sanasi2025-12-01
Jild2
Son2
Betlar10-17
TilO‘zbek
Ilmiy sohaIqtisodiyot
Indeksga qo‘shilgan2026-09-06

Maqolaning asl sahifasi

Kalit so‘zlar

raqamli brend, ijtimoiy tarmoqlar, oliy ta’lim, raqamli marketing, kontent strategiyasi, brend imiji, kommunikatsiya.

Ilmiy soha

Iqtisodiyot

Iqtibos keltirish

APAXakimov Ziyodulla Axmadovich, & Xidoyatov Murod Batirovich (2025). O‘ZBEKISTON OLIY TA’LIM MUASSASALARIDA RAQAMLI BRENDNI SHAKLLANTIRISHDA IJTIMOIY TARMOQLARNING TA’SIRI. Management and Economics Scientific Research Journal, 2(2), 10-17. https://journals.timeedu.uz/index.php/mesr/article/view/223
GOST (OAK)Xakimov Ziyodulla Axmadovich, Xidoyatov Murod Batirovich O‘ZBEKISTON OLIY TA’LIM MUASSASALARIDA RAQAMLI BRENDNI SHAKLLANTIRISHDA IJTIMOIY TARMOQLARNING TA’SIRI // Management and Economics Scientific Research Journal. – 2025. – T. 2, № 2. – B. 10-17.
MLAXakimov Ziyodulla Axmadovich, and Xidoyatov Murod Batirovich. “O‘ZBEKISTON OLIY TA’LIM MUASSASALARIDA RAQAMLI BRENDNI SHAKLLANTIRISHDA IJTIMOIY TARMOQLARNING TA’SIRI.” Management and Economics Scientific Research Journal, 2(2), 10-17, 2025. https://journals.timeedu.uz/index.php/mesr/article/view/223
ChicagoXakimov Ziyodulla Axmadovich, and Xidoyatov Murod Batirovich. “O‘ZBEKISTON OLIY TA’LIM MUASSASALARIDA RAQAMLI BRENDNI SHAKLLANTIRISHDA IJTIMOIY TARMOQLARNING TA’SIRI.” Management and Economics Scientific Research Journal, 2(2), 10-17 (2025). https://journals.timeedu.uz/index.php/mesr/article/view/223
HarvardXakimov Ziyodulla Axmadovich, and Xidoyatov Murod Batirovich (2025) ‘O‘ZBEKISTON OLIY TA’LIM MUASSASALARIDA RAQAMLI BRENDNI SHAKLLANTIRISHDA IJTIMOIY TARMOQLARNING TA’SIRI’, Management and Economics Scientific Research Journal, 2(2), 10-17. https://journals.timeedu.uz/index.php/mesr/article/view/223
BibTeX
@article{xakimovziyodullaaxmadovich2025,
  title = {O‘ZBEKISTON OLIY TA’LIM MUASSASALARIDA RAQAMLI BRENDNI SHAKLLANTIRISHDA IJTIMOIY TARMOQLARNING TA’SIRI},
  author = {Xakimov Ziyodulla Axmadovich and Xidoyatov Murod Batirovich},
  journal = {Management and Economics Scientific Research Journal},
  year = {2025},
  volume = {2},
  number = {2},
  pages = {10-17},
  url = {https://journals.timeedu.uz/index.php/mesr/article/view/223}
}

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