The role of aroma marketing in the formation of emotional attachment to a brand

Кутбитдинова Мохигул Иноятовна, Матризаева Диларам Юсупбаевна

Marketing · 2025-yil

Annotatsiya

The article explores aromamarketing as an effective tool of sensory influence that contributes to the formation of emotional attachment to a brand. Theoretical foundations of aromamarketing are discussed, and the impact of scents on consumer behavior and c ustomer loyalty is substantiated. Based on empirical analysis, the study identifies preferred scents for various business sectors and demonstrates their effect on brand perception.

Maqola ma’lumotlari
MualliflarКутбитдинова Мохигул Иноятовна, Матризаева Диларам Юсупбаевна
JurnalMarketing
NashriyotТошкент давлат иқтисодиёт университети
ISSN3060-4621
Nashr sanasi2025-04-30
Son4
TilIngliz
Ilmiy sohaIqtisodiyot
DOI10.67668/mj/2025iss4/153
Indeksga qo‘shilgan2026-10-18

DOI: 10.67668/mj/2025iss4/153 · Maqolaning asl sahifasi

Kalit so‘zlar

aromamarketing, emotional attachment, branding, sensory marketing, olfaction, scent, customer loyalty 604, аромамаркетинг, эмоциональная привязанность, брендинг, сенсорный маркетинг, обоняние, запах, лояльность потребителей, aromamarketing, hissiy bogʻliqlik, brending, sezgir marketing, hid bilish, hid, mijoz sadoqati

Ilmiy soha

Iqtisodiyot

Iqtibos keltirish

APAКутбитдинова Мохигул Иноятовна, & Матризаева Диларам Юсупбаевна (2025). THE ROLE OF AROMA MARKETING IN THE FORMATION OF EMOTIONAL ATTACHMENT TO A BRAND. Marketing, (4). https://doi.org/10.67668/mj/2025iss4/153
GOST (OAK)Кутбитдинова Мохигул Иноятовна, Матризаева Диларам Юсупбаевна THE ROLE OF AROMA MARKETING IN THE FORMATION OF EMOTIONAL ATTACHMENT TO A BRAND // Marketing. – 2025. – № 4. – DOI: 10.67668/mj/2025iss4/153.
MLAКутбитдинова Мохигул Иноятовна, and Матризаева Диларам Юсупбаевна. “THE ROLE OF AROMA MARKETING IN THE FORMATION OF EMOTIONAL ATTACHMENT TO A BRAND.” Marketing, (4), 2025. https://doi.org/10.67668/mj/2025iss4/153
ChicagoКутбитдинова Мохигул Иноятовна, and Матризаева Диларам Юсупбаевна. “THE ROLE OF AROMA MARKETING IN THE FORMATION OF EMOTIONAL ATTACHMENT TO A BRAND.” Marketing, (4) (2025). https://doi.org/10.67668/mj/2025iss4/153
HarvardКутбитдинова Мохигул Иноятовна, and Матризаева Диларам Юсупбаевна (2025) ‘THE ROLE OF AROMA MARKETING IN THE FORMATION OF EMOTIONAL ATTACHMENT TO A BRAND’, Marketing, (4). https://doi.org/10.67668/mj/2025iss4/153
BibTeX
@article{article2025,
  title = {THE ROLE OF AROMA MARKETING IN THE FORMATION OF EMOTIONAL ATTACHMENT TO A BRAND},
  author = {Кутбитдинова Мохигул Иноятовна and Матризаева Диларам Юсупбаевна},
  journal = {Marketing},
  year = {2025},
  number = {4},
  doi = {10.67668/mj/2025iss4/153},
  url = {https://doi.org/10.67668/mj/2025iss4/153}
}

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