The article explores aromamarketing as an effective tool of sensory influence that contributes to the formation of emotional attachment to a brand. Theoretical foundations of aromamarketing are discussed, and the impact of scents on consumer behavior and c ustomer loyalty is substantiated. Based on empirical analysis, the study identifies preferred scents for various business sectors and demonstrates their effect on brand perception.
| Mualliflar | Кутбитдинова Мохигул Иноятовна, Матризаева Диларам Юсупбаевна |
|---|---|
| Jurnal | Marketing |
| Nashr sanasi | 2025-04-30 |
| Son | 4 |
| Til | Rus |
| DOI | 10.67668/mj/2025iss4/153 |
DOI: 10.67668/mj/2025iss4/153 · Maqolaning asl sahifasi
aromamarketing, emotional attachment, branding, sensory marketing, olfaction, scent, customer loyalty 604, аромамаркетинг, эмоциональная привязанность, брендинг, сенсорный маркетинг, обоняние, запах, лояльность потребителей, aromamarketing, hissiy bogʻliqlik, brending, sezgir marketing, hid bilish, hid, mijoz sadoqati
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