The attraction of Chinese tourists to Uzbekistan is a strategically important objective for the development of the country's tourism sector. As a leading source of international tourism, China represents a significant market for Uzbekistan, especially with the ongoing recovery of outbound tourism following the pandemic. This study examines the benefits of the Chinese 64 outbound tourism market for Uzbekistan. Through an analysis of a survey of tour operators, it identifies key consumer preferences of Chinese tourists and develops a targeted profile. The study concludes with recommendations designed to increase tourist flo ws from China, enhance Uzbekistan’s competitive positioning within the international tourism landscape, and contribute to the country's economic growth.
| Mualliflar | Голышева Е.В., Мурадова Л.Т., при Комитете туризма Республики Узбекистан |
|---|---|
| Jurnal | Marketing |
| Nashr sanasi | 2025-04-30 |
| Son | 4 |
| Til | Rus |
| DOI | 10.67668/mj/2025iss4/151 |
DOI: 10.67668/mj/2025iss4/151 · Maqolaning asl sahifasi
Tourism market, outbound and inbound tourism flows, demand, attractiveness, Uzbekistan, China, Chinese tourist profile, туристский рынок, выездной и въездной туристский поток, востребованность, привлекательность, Узбекистан, Китай, портрет китайского туриста, turistik bozor, chiqish va kirish turistik oqimi, talabgorlik, jozibadorlik, O‘zbekiston, Xitoy, xitoylik sayyoh portreti
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