Theoretical - methodological basis of the development of international franchise activity

Xodjayev Anvar Rasulovich

Marketing · 2025-yil

Annotatsiya

This article explores the theoretical and methodological foundations influencing the development of international franchises. It analyzes the global evolution of the franchise business model, as well as economic, legal, and cultural factors. Methodological approaches are reviewed, and the success factors and challenges of international franchising are identified. The study discusses future development directions and provides practical recommendations for companies planning to expand franchise systems in int ernational markets.

Maqola ma’lumotlari
MualliflarXodjayev Anvar Rasulovich
JurnalMarketing
NashriyotТошкент давлат иқтисодиёт университети
ISSN3060-4621
Nashr sanasi2025-04-30
Son4
TilIngliz
Ilmiy sohaIqtisodiyot
DOI10.67668/mj/2025iss4/146
Indeksga qo‘shilgan2026-10-18

DOI: 10.67668/mj/2025iss4/146 · Maqolaning asl sahifasi

Kalit so‘zlar

international franchise, business model, globalization, methodological foundations, economic factors, международная франшиза, бизнес -модель, глобализация, методологические основы, экономические факторы, xalqaro franshiza, biznes modeli, globalizatsiya, uslubiy asoslar, iqtisodiy omillar

Ilmiy soha

Iqtisodiyot

Iqtibos keltirish

APAXodjayev Anvar Rasulovich (2025). THEORETICAL - METHODOLOGICAL BASIS OF THE DEVELOPMENT OF INTERNATIONAL FRANCHISE ACTIVITY. Marketing, (4). https://doi.org/10.67668/mj/2025iss4/146
GOST (OAK)Xodjayev Anvar Rasulovich THEORETICAL - METHODOLOGICAL BASIS OF THE DEVELOPMENT OF INTERNATIONAL FRANCHISE ACTIVITY // Marketing. – 2025. – № 4. – DOI: 10.67668/mj/2025iss4/146.
MLAXodjayev Anvar Rasulovich. “THEORETICAL - METHODOLOGICAL BASIS OF THE DEVELOPMENT OF INTERNATIONAL FRANCHISE ACTIVITY.” Marketing, (4), 2025. https://doi.org/10.67668/mj/2025iss4/146
ChicagoXodjayev Anvar Rasulovich. “THEORETICAL - METHODOLOGICAL BASIS OF THE DEVELOPMENT OF INTERNATIONAL FRANCHISE ACTIVITY.” Marketing, (4) (2025). https://doi.org/10.67668/mj/2025iss4/146
HarvardXodjayev Anvar Rasulovich (2025) ‘THEORETICAL - METHODOLOGICAL BASIS OF THE DEVELOPMENT OF INTERNATIONAL FRANCHISE ACTIVITY’, Marketing, (4). https://doi.org/10.67668/mj/2025iss4/146
BibTeX
@article{xodjayevanvarrasulovich2025,
  title = {THEORETICAL - METHODOLOGICAL BASIS OF THE DEVELOPMENT OF INTERNATIONAL FRANCHISE ACTIVITY},
  author = {Xodjayev Anvar Rasulovich},
  journal = {Marketing},
  year = {2025},
  number = {4},
  doi = {10.67668/mj/2025iss4/146},
  url = {https://doi.org/10.67668/mj/2025iss4/146}
}

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