FORMATION OF THE COMPETITIVE ENVIRONMENT IN THE INSURANCE SERVICES MARKET AND STRATEGIES FOR ITS STRENGTHENING

Umirov Abdisalom Toʻrayevich

Marketing · 2025-yil

Annotatsiya

This article analyzes the importance of competitiveness in the activities of insurance companies and its impact on the quality of insurance services and pricing. In addition, the influence of competitiveness on the strategies developed by insurance compani es is examined, and indicators for assessing the level of competitiveness are proposed.

Maqola ma’lumotlari
MualliflarUmirov Abdisalom Toʻrayevich
JurnalMarketing
Nashr sanasi2025-04-30
Son4
TilO‘zbek
DOI10.67668/mj/2025iss4/144

Kalit so‘zlar

insurance company, insurance services market, competitiveness, strategy, insurance business, страховая компания, рынок страховых услуг, конкурентоспособность, стратегия, страховой бизнес, sugʻurta kompaniyasi, sugʻurta xizmatlari bozori, raqobatbardoshlik, strategiya, sugʻurta biznesi

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