This article explores the potential of applying “green brand” marketing strategies in Uzbekistanʼs fashion industry. It analyzes how ecological innovations in sewing and knitwear enterprises influence consumer behavior. The study finds that green innovatio ns enhance brand image and encourage conscious purchasing decisions. Practical recommendations are proposed based on the findings.
| Mualliflar | Ziyayeva Shaxlo Shoakbar qizi |
|---|---|
| Jurnal | Marketing |
| Nashr sanasi | 2025-04-30 |
| Son | 4 |
| Til | O‘zbek |
| DOI | 10.67668/mj/2025iss4/150 |
DOI: 10.67668/mj/2025iss4/150 · Maqolaning asl sahifasi
marketing, fashion, green brand, digital marketing, marketing strategy, green innovations, маркетинг, мода, зеленый бренд, цифровой маркетинг, маркетинговая стратегия, зеленые инновации, marketing, moda, yashil brend, raqamli marketing, marketing strategiyasi, yashil innovatsiyalar
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