Opportunities to use "Green brand" marketing strategies in the fashion business

Ziyayeva Shaxlo Shoakbar qizi

Marketing · 2025-yil

Annotatsiya

This article explores the potential of applying “green brand” marketing strategies in Uzbekistanʼs fashion industry. It analyzes how ecological innovations in sewing and knitwear enterprises influence consumer behavior. The study finds that green innovatio ns enhance brand image and encourage conscious purchasing decisions. Practical recommendations are proposed based on the findings.

Maqola ma’lumotlari
MualliflarZiyayeva Shaxlo Shoakbar qizi
JurnalMarketing
NashriyotТошкент давлат иқтисодиёт университети
ISSN3060-4621
Nashr sanasi2025-04-30
Son4
TilIngliz
Ilmiy sohaIqtisodiyot
DOI10.67668/mj/2025iss4/150
Indeksga qo‘shilgan2026-10-18

DOI: 10.67668/mj/2025iss4/150 · Maqolaning asl sahifasi

Kalit so‘zlar

marketing, fashion, green brand, digital marketing, marketing strategy, green innovations, маркетинг, мода, зеленый бренд, цифровой маркетинг, маркетинговая стратегия, зеленые инновации, marketing, moda, yashil brend, raqamli marketing, marketing strategiyasi, yashil innovatsiyalar

Ilmiy soha

Iqtisodiyot

Iqtibos keltirish

APAZiyayeva Shaxlo Shoakbar qizi (2025). OPPORTUNITIES TO USE "GREEN BRAND" MARKETING STRATEGIES IN THE FASHION BUSINESS. Marketing, (4). https://doi.org/10.67668/mj/2025iss4/150
GOST (OAK)Ziyayeva Shaxlo Shoakbar qizi OPPORTUNITIES TO USE "GREEN BRAND" MARKETING STRATEGIES IN THE FASHION BUSINESS // Marketing. – 2025. – № 4. – DOI: 10.67668/mj/2025iss4/150.
MLAZiyayeva Shaxlo Shoakbar qizi. “OPPORTUNITIES TO USE "GREEN BRAND" MARKETING STRATEGIES IN THE FASHION BUSINESS.” Marketing, (4), 2025. https://doi.org/10.67668/mj/2025iss4/150
ChicagoZiyayeva Shaxlo Shoakbar qizi. “OPPORTUNITIES TO USE "GREEN BRAND" MARKETING STRATEGIES IN THE FASHION BUSINESS.” Marketing, (4) (2025). https://doi.org/10.67668/mj/2025iss4/150
HarvardZiyayeva Shaxlo Shoakbar qizi (2025) ‘OPPORTUNITIES TO USE "GREEN BRAND" MARKETING STRATEGIES IN THE FASHION BUSINESS’, Marketing, (4). https://doi.org/10.67668/mj/2025iss4/150
BibTeX
@article{ziyayevashaxloshoakbarqizi2025,
  title = {OPPORTUNITIES TO USE "GREEN BRAND" MARKETING STRATEGIES IN THE FASHION BUSINESS},
  author = {Ziyayeva Shaxlo Shoakbar qizi},
  journal = {Marketing},
  year = {2025},
  number = {4},
  doi = {10.67668/mj/2025iss4/150},
  url = {https://doi.org/10.67668/mj/2025iss4/150}
}

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