Distinctive features of data processing in tourism and the possibilities of their use

Abduvokhidov Abdumalik Makhkamovich

Marketing · 2025-yil

Annotatsiya

This study examines the integration and impact of data analytics in the tourism industry, focusing on its application across various operational aspects such as customer service, pricing strategies, and inventory management. Through a mixed - methods approac h combining surveys with key stakeholders and a comprehensive literature review, the research highlights the substantial benefits of data analytics, including enhanced customer satisfaction and increased revenue. However, it also identifies significant cha llenges such as data privacy concerns and the complexities of integrating advanced systems into existing infrastructures, particularly in smaller tourism enterprises. The findings suggest that while data analytics offers transformative potential for the to urism industry, its full utilization is contingent upon addressing ethical and practical challenges. The study advocates for the development of robust ethical guidelines and supportive policies to facilitate equitable access to data analytics tools across the industry.

Maqola ma’lumotlari
MualliflarAbduvokhidov Abdumalik Makhkamovich
JurnalMarketing
NashriyotТошкент давлат иқтисодиёт университети
ISSN3060-4621
Nashr sanasi2025-08-29
Son8
TilIngliz
Ilmiy sohaIqtisodiyot
DOI10.67668/mj/2025iss8/155
Indeksga qo‘shilgan2026-10-18

DOI: 10.67668/mj/2025iss8/155 · Maqolaning asl sahifasi

Kalit so‘zlar

Data analytics, tourism industry, customer satisfaction, dynamic pricing, ethical challenges, technology integration, аналитика данных, туристическая отрасль, удовлетворенность клиентов, динамическое ценообразование, этические проблемы, интеграция технологий, Ma’lumotlar tahlili, turizm sohasi, mijozlar qoniqishi, dinamik narxlash, axloqiy muammolar, texnologik integratsiya

Ilmiy soha

Iqtisodiyot

Iqtibos keltirish

APAAbduvokhidov Abdumalik Makhkamovich (2025). DISTINCTIVE FEATURES OF DATA PROCESSING IN TOURISM AND THE POSSIBILITIES OF THEIR USE. Marketing, (8). https://doi.org/10.67668/mj/2025iss8/155
GOST (OAK)Abduvokhidov Abdumalik Makhkamovich DISTINCTIVE FEATURES OF DATA PROCESSING IN TOURISM AND THE POSSIBILITIES OF THEIR USE // Marketing. – 2025. – № 8. – DOI: 10.67668/mj/2025iss8/155.
MLAAbduvokhidov Abdumalik Makhkamovich. “DISTINCTIVE FEATURES OF DATA PROCESSING IN TOURISM AND THE POSSIBILITIES OF THEIR USE.” Marketing, (8), 2025. https://doi.org/10.67668/mj/2025iss8/155
ChicagoAbduvokhidov Abdumalik Makhkamovich. “DISTINCTIVE FEATURES OF DATA PROCESSING IN TOURISM AND THE POSSIBILITIES OF THEIR USE.” Marketing, (8) (2025). https://doi.org/10.67668/mj/2025iss8/155
HarvardAbduvokhidov Abdumalik Makhkamovich (2025) ‘DISTINCTIVE FEATURES OF DATA PROCESSING IN TOURISM AND THE POSSIBILITIES OF THEIR USE’, Marketing, (8). https://doi.org/10.67668/mj/2025iss8/155
BibTeX
@article{abduvokhidovabdumalikmakhkamovich2025,
  title = {DISTINCTIVE FEATURES OF DATA PROCESSING IN TOURISM AND THE POSSIBILITIES OF THEIR USE},
  author = {Abduvokhidov Abdumalik Makhkamovich},
  journal = {Marketing},
  year = {2025},
  number = {8},
  doi = {10.67668/mj/2025iss8/155},
  url = {https://doi.org/10.67668/mj/2025iss8/155}
}

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