Neuromarketing is a modern marketing technology based on the deep analysis of consumersʼ subconscious decision -making processes. This article explores the theoretical foundations of neuromarketing, its impact on advertising strategies, and its practical ap plications for businesses. By integrating neurophysiology, cognitive psychology, and advanced technologies, neuromarketing plays a crucial role in enhancing advertising effectiveness, gaining deeper insights into consumer behavior, 87 and fostering brand loyalty. The research findings provide scientific recommendations on the development trends and future applications of neuromarketing techniques.
| Mualliflar | Kutbitdinova Moxigul Inoyatovna, Matrizayeva Dilaram Yusubayevna |
|---|---|
| Jurnal | Marketing |
| Nashriyot | Тошкент давлат иқтисодиёт университети |
| ISSN | 3060-4621 |
| Nashr sanasi | 2025-02-28 |
| Son | 2 |
| Til | Ingliz |
| Ilmiy soha | Iqtisodiyot |
| DOI | 10.67668/mj/2025iss2/293 |
| Indeksga qo‘shilgan | 2026-10-18 |
DOI: 10.67668/mj/2025iss2/293 · Maqolaning asl sahifasi
neuromarketing, cognitive psychology, consumer behavior, advertising effectiveness, neurophysiological analysis, artificial intelligence, нейромаркетинг, когнитивная психология, поведение потребителей, эффективность рекламы, нейрофизиологический анализ, искусственный интеллект, neyromarketing, kognitiv psixologiya, isteʼmolchi xatti -harakati, reklama samaradorligi, neurofiziologik tahlil, sunʼiy intellekt
| APA | Kutbitdinova Moxigul Inoyatovna, & Matrizayeva Dilaram Yusubayevna (2025). IMPACT OF NEUROMARKETING ON MODERN ADVERTISING STRATEGIES. Marketing, (2). https://doi.org/10.67668/mj/2025iss2/293 |
|---|---|
| GOST (OAK) | Kutbitdinova Moxigul Inoyatovna, Matrizayeva Dilaram Yusubayevna IMPACT OF NEUROMARKETING ON MODERN ADVERTISING STRATEGIES // Marketing. – 2025. – № 2. – DOI: 10.67668/mj/2025iss2/293. |
| MLA | Kutbitdinova Moxigul Inoyatovna, and Matrizayeva Dilaram Yusubayevna. “IMPACT OF NEUROMARKETING ON MODERN ADVERTISING STRATEGIES.” Marketing, (2), 2025. https://doi.org/10.67668/mj/2025iss2/293 |
| Chicago | Kutbitdinova Moxigul Inoyatovna, and Matrizayeva Dilaram Yusubayevna. “IMPACT OF NEUROMARKETING ON MODERN ADVERTISING STRATEGIES.” Marketing, (2) (2025). https://doi.org/10.67668/mj/2025iss2/293 |
| Harvard | Kutbitdinova Moxigul Inoyatovna, and Matrizayeva Dilaram Yusubayevna (2025) ‘IMPACT OF NEUROMARKETING ON MODERN ADVERTISING STRATEGIES’, Marketing, (2). https://doi.org/10.67668/mj/2025iss2/293 |
| BibTeX | @article{kutbitdinovamoxigulinoyatovna2025,
title = {IMPACT OF NEUROMARKETING ON MODERN ADVERTISING STRATEGIES},
author = {Kutbitdinova Moxigul Inoyatovna and Matrizayeva Dilaram Yusubayevna},
journal = {Marketing},
year = {2025},
number = {2},
doi = {10.67668/mj/2025iss2/293},
url = {https://doi.org/10.67668/mj/2025iss2/293}
} |
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