THE IMPORTANCE OF BENCHMARKING IN INCREASING THE COMPETITIVENESS OF MANUFACTURING ENTERPRISES

Musayeva Shoira Azimovna, Samarkand, Uzbekistan

Marketing · 2025-yil

Annotatsiya

In this article, enterprises can improve their position in the market compared to competitors, reduce costs, increase efficiency, enhance consumer satisfaction, identify weak points, determine the strategic goal of the enterprise in the market, identify information sources, determine the type and volume of information, choose information collection methods, analyze inform ation, and review the content and technology of benchmarking.

Maqola ma’lumotlari
MualliflarMusayeva Shoira Azimovna, Samarkand, Uzbekistan
JurnalMarketing
Nashr sanasi2025-02-28
Son2
TilIngliz
DOI10.67668/mj/2025iss2/298

Kalit so‘zlar

Enterprise, efficiency, market, strategy, consumer, marketing, benchmarking, competitiveness, benchmarking stages, Предприятие, эффективность, рынок, стратегия, потребитель, маркетинг, бенчмаркинг, конкурентоспособность, этапы бенчмаркинга, Korxona, samaradorlik, bozor, strategiya, isteʼmolchi, marketing, benchmarking, raqobatbardoshlik, benchmarking bosqichlari

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