Digital communication, public participation and inclusive growth in cultural heritage tourism – the case of Samarkand

Вэй, Чжибо, Vei, Zhibo, Wei, Zhibo

Agrobiznes, fan va texnologiyalar · 2026-yil

Annotatsiya

Digital platforms are reshaping the communication structures and benefit distribution of cultural heritage tourism, yet their implications for inclusive growth remain underexamined. Using Samarkand as a case study, this paper develops a "symbiotic development" framework to assess platformization's effects on tourism inclusivity across cultural, economic, social, and governance dimensions. Based on observation of 150 high-engagement Instagram posts under #Samarkand (October 2025–April 2026), alongside UNESCO reports and Uzbek policy documents, the study finds that while platforms enhance international visibility, they also concentrate traffic, revenues, and narrative authority among commercial actors and core sites—local residents account for only 8% of content production. The paper argues that digital heritage governance must move beyond technical management toward community empowerment, revenue feedback mechanisms, and multi-actor collaboration to achieve symbiotic development in cultural heritage tourism.

Maqola ma’lumotlari
MualliflarВэй, Чжибо, Vei, Zhibo, Wei, Zhibo
JurnalAgrobiznes, fan va texnologiyalar
NashriyotТошкент давлат аграр университети
Nashr sanasi2026-08-28
Jild4
Son8
TilIngliz
Ilmiy sohaIqtisodiyot
Indeksga qo‘shilgan2026-09-06

Maqolaning asl sahifasi

Kalit so‘zlar

digital heritage governance, inclusive growth, cultural heritage tourism, Samarkand, platform-mediated tourism, symbiotic development, управление цифровым наследием, инклюзивный рост, культурно-исторический туризм, Самарканд, платформизированный туризм, симбиотическое развитие, raqamli meros boshqaruvi, inklyuziv o'sish, madaniy meros turizmi, Samarqand, platformalashtirilgan turizm, simbiyotik rivojlanish

Ilmiy soha

Iqtisodiyot

Iqtibos keltirish

APAВэй, Чжибо, Vei, Zhibo, & Wei, Zhibo (2026). Digital communication, public participation and inclusive growth in cultural heritage tourism – the case of Samarkand. Agrobiznes, fan va texnologiyalar, 4(8). https://agrobiznesjournal.uz/index.php/ast/article/view/149
GOST (OAK)Вэй, Чжибо, Vei, Zhibo, Wei, Zhibo Digital communication, public participation and inclusive growth in cultural heritage tourism – the case of Samarkand // Agrobiznes, fan va texnologiyalar. – 2026. – T. 4, № 8.
MLAВэй, Чжибо, Vei, Zhibo, and Wei, Zhibo. “Digital communication, public participation and inclusive growth in cultural heritage tourism – the case of Samarkand.” Agrobiznes, fan va texnologiyalar, 4(8), 2026. https://agrobiznesjournal.uz/index.php/ast/article/view/149
ChicagoВэй, Чжибо, Vei, Zhibo, and Wei, Zhibo. “Digital communication, public participation and inclusive growth in cultural heritage tourism – the case of Samarkand.” Agrobiznes, fan va texnologiyalar, 4(8) (2026). https://agrobiznesjournal.uz/index.php/ast/article/view/149
HarvardВэй, Чжибо, Vei, Zhibo, and Wei, Zhibo (2026) ‘Digital communication, public participation and inclusive growth in cultural heritage tourism – the case of Samarkand’, Agrobiznes, fan va texnologiyalar, 4(8). https://agrobiznesjournal.uz/index.php/ast/article/view/149
BibTeX
@article{article2026,
  title = {Digital communication, public participation and inclusive growth in cultural heritage tourism – the case of Samarkand},
  author = {Вэй, Чжибо and Vei, Zhibo and Wei, Zhibo},
  journal = {Agrobiznes, fan va texnologiyalar},
  year = {2026},
  volume = {4},
  number = {8},
  url = {https://agrobiznesjournal.uz/index.php/ast/article/view/149}
}

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