The study examines the place of advertising texts within the typology and classification of texts and their unique features. It has been established that advertising texts possess an appellative function aimed at encouraging the recipient to purchase goods or use services. These texts combine characteristics of several categories defined by M. Dimter: functional, thematic, and situational. The theory of speech acts by J. Austin, J. Searle, and K. Veit is analyzed, highlighting the significance of the perlocutionary act in strategies of audience influence. Typological approaches by K. Brinker, S. Bendel, and N. Janich, emphasizing the structural and functional complexity of advertising texts were evaluated. It is concluded that advertising texts are utilitarian and are characterized by a unique set of functions aimed at achieving both primary and secondary goals of advertising impact.
| Mualliflar | Akhtyamov, Azizboy, Ахтямов, Азизбой, Axtyamov, Azizboy |
|---|---|
| Jurnal | Хорижий лингвистика ва лингводидактика |
| Nashriyot | Самарқанд давлат чет тиллар институти |
| ISSN | 0000-0003, 4295-8199 |
| Nashr sanasi | 2024-11-25 |
| Jild | 2 |
| Son | 5/S |
| Betlar | 282-289 |
| Til | Ingliz |
| DOI | 10.47689/2181-3701-vol2-iss5-pp282-289 |
| Indeksga qo‘shilgan | 2026-08-26 |
DOI: 10.47689/2181-3701-vol2-iss5-pp282-289 · Maqolaning asl sahifasi
рекламные тексты, типология текстов, речевые акты, перлокутивный акт, аппелятивная функция, коммуникативная цель, Advertising texts, Text typology, Speech acts, Perlocutionary act, Apperceptive function, Communicative goal, Reklama matnlari, matnlarning tipologiyasi, nutq aktlari, perlokutiv akt, appelyativ funksiya, kommunikativ maqsad
| APA | Akhtyamov, Azizboy, Ахтямов, Азизбой, & Axtyamov, Azizboy (2024). The place of advertising text in the typology of texts and its functions within the framework of the theory of speech acts. Хорижий лингвистика ва лингводидактика, 2(5/S), 282-289. https://doi.org/10.47689/2181-3701-vol2-iss5-pp282-289 |
|---|---|
| GOST (OAK) | Akhtyamov, Azizboy, Ахтямов, Азизбой, Axtyamov, Azizboy The place of advertising text in the typology of texts and its functions within the framework of the theory of speech acts // Хорижий лингвистика ва лингводидактика. – 2024. – T. 2, № 5/S. – P. 282-289. – DOI: 10.47689/2181-3701-vol2-iss5-pp282-289. |
| MLA | Akhtyamov, Azizboy, Ахтямов, Азизбой, and Axtyamov, Azizboy. “The place of advertising text in the typology of texts and its functions within the framework of the theory of speech acts.” Хорижий лингвистика ва лингводидактика, 2(5/S), 282-289, 2024. https://doi.org/10.47689/2181-3701-vol2-iss5-pp282-289 |
| Chicago | Akhtyamov, Azizboy, Ахтямов, Азизбой, and Axtyamov, Azizboy. “The place of advertising text in the typology of texts and its functions within the framework of the theory of speech acts.” Хорижий лингвистика ва лингводидактика, 2(5/S), 282-289 (2024). https://doi.org/10.47689/2181-3701-vol2-iss5-pp282-289 |
| Harvard | Akhtyamov, Azizboy, Ахтямов, Азизбой, and Axtyamov, Azizboy (2024) ‘The place of advertising text in the typology of texts and its functions within the framework of the theory of speech acts’, Хорижий лингвистика ва лингводидактика, 2(5/S), 282-289. https://doi.org/10.47689/2181-3701-vol2-iss5-pp282-289 |
| BibTeX | @article{akhtyamovazizboy2024,
title = {The place of advertising text in the typology of texts and its functions within the framework of the theory of speech acts},
author = {Akhtyamov, Azizboy and Ахтямов, Азизбой and Axtyamov, Azizboy},
journal = {Хорижий лингвистика ва лингводидактика},
year = {2024},
volume = {2},
number = {5/S},
pages = {282-289},
doi = {10.47689/2181-3701-vol2-iss5-pp282-289},
url = {https://doi.org/10.47689/2181-3701-vol2-iss5-pp282-289}
} |
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